Design Thinking Method: A Case Study of Tourism Logo Development for Perak Tengah District Council

Abstract

Logo is one of the important visual corporate identities in any organization today. Travel and tourism sector is among the most affected sector caused by the COVID-19 crisis recently. Creation of a new logo is one of the proactive initiatives that can be taken to improve the reputation of a government agency and promote the tourism industry. Nevertheless, the process of designing a new logo is not a simple task to do. It is vital to carefully prepare and conduct systematic research to ensure that the logo can serve as an effective medium of positive communication, promotion, and attractiveness to tourists. In this study article, we explain how the design thinking method is employed in the process of developing a logo for the Perak Tengah District Council. The Design Thinking Method employs and discusses the following five stages: Empathize, Define, Ideate, Prototype, and Test. This research process significantly can be used as one of the reference sources for future tourism logo development projects.

Exploring the Five-I Logo Process: A Case Study of IFIX Brand

“…Numerous studies emphasize the importance of simplicity and memorability in logo design (Ahmad et al, 2021;Aziz et al, 2022;Bossel et al, 2019). Simple logos with clean lines and minimal elements tend to be more memorable and versatile, enabling easier recognition by the audience.…”

“…It emphasizes empathizing with the target audience, defining their needs, generating creative ideas, prototyping, and testing. Designers using this model actively involve the audience throughout the design process, resulting in logos that are more user-centered and resonate with the intended users (Aziz et al, 2022).…”

“…Without a clear strategy and process in place, designers may overlook important elements such as brand values, target audience, and competitive positioning. As a result, the final logo design may fail to effectively represent the brand's essence and connect with the intended audience, leading to a weak and diluted brand identity (Aziz et al, 2022).…”