The research base on the need of millennials' performance in guidance and counseling services in Palembang. Millenial was dynamic generation and skillfully in technology, but also feared loyalty and commitment. Therefore, it will be interesting for analyzing the opportunities and challenges faced by the millennials school counselor in Palembang. Research use survey method. Surveys are used to obtain an accurate and clear picture of the strength and weakness shown by millennials, as basic data to mapping challenges and opportunities. Results found that millennials school counselors challenge is in the use of technology, and they have an opportunity to develop professionalism consistently. Study recommendation to optimizing Millenial school counselor strength are 1) maximizing digital literacy, 2) use design thinking in innovation, 3) The habit as a consumer should be revamped with more critical and creative process technology applications.