2009
DOI: 10.1007/s12525-009-0003-5
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Designing for reintermediation in the brick-and-mortar world: Towards the travel agency of the future

Abstract: The Internet and electronic marketplaces have profoundly transformed the travel services industry and challenged the traditional value proposition of travel agencies: What is the reason for their existence if information is abundantly available and transactions can be flexibly conducted in direct buyer-seller interactions on the Internet? Traditional travel agencies are struggling to develop new value propositions which differentiate them against the Internet competition, largely based on expanding their reach… Show more

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Cited by 55 publications
(38 citation statements)
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“…Achieving high customer satisfaction has an even greater importance for offline travel agencies: they are under great pressure to provide added-value services which distinguish them from purely online competition that offers easy access to a vast range of travel offerings, literally at the users' fingertips [22]. At the same time, pragmatic aspects such as the identification and creation of offers matching personal preferences under suitable economic conditions as well as the trustworthiness of the information and of the travel agent also play an important role in the decision process [4].…”
Section: Emotional Collaboration In Face-to-face Travel Advisorymentioning
confidence: 99%
“…Achieving high customer satisfaction has an even greater importance for offline travel agencies: they are under great pressure to provide added-value services which distinguish them from purely online competition that offers easy access to a vast range of travel offerings, literally at the users' fingertips [22]. At the same time, pragmatic aspects such as the identification and creation of offers matching personal preferences under suitable economic conditions as well as the trustworthiness of the information and of the travel agent also play an important role in the decision process [4].…”
Section: Emotional Collaboration In Face-to-face Travel Advisorymentioning
confidence: 99%
“…The past DSR activities in our research group often targeted the design of innovative IT artifacts in collaborative work environments like advisory service encounters. Although we (and our research group) published DSR related articles in the past years in the domain of travel agencies [11,12] and the financial industry [13][14][15], we often faced a number of problems during the writing process, which sometimes even hindered the publication of valuable design knowledge. (1) During the course of such a projects, design knowledge exists at various levels of maturity at any given point in time (i.e.…”
Section: Research Question: How Can Early Design Knowledge On Informamentioning
confidence: 99%
“…[7] argue that the widespread use of Internet and electronic market places together with increased competition and changing customer needs have fundamentally transformed the travel and entertainment service industry. Competitors have undermined their traditional business models.…”
Section: Enablers and Uncertaintiesmentioning
confidence: 99%