2016
DOI: 10.1108/jbs-04-2015-0041
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Designing new business models: blue sky thinking and testing

Abstract: Purpose In what is going to be an uncertain and rapidly evolving global economic landscape, it is clear that firms will have to become more adaptive and responsive to changes within their marketplace. To do this, businesses will not only need to engage in business model experimentation but also look to embrace business model innovation as a core competency and a means for sustained competitive advantage. Design/methodology/approach This paper outlines how a design process of experimenting and prototyping can… Show more

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Cited by 23 publications
(7 citation statements)
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“…Maintaining a portfolio of experimentations of new business models, even when BMI is settled (e.g., experimenting with alternative sales channels, testing servitization or the more recent platformification, 3 and even exploring alternative target customers/segments), has proved to be effective against a crisis like COVID-19 (Andries et al, 2013 ). In the same vein, experimentation is a vital activity when high-speed innovation is of great concern (Tuulenmäki & Välikangas, 2011 ; Wrigley & Straker, 2016 ; Wrigley et al, 2016 ). Experimentation means testing hypotheses and assumptions by using specific plans and procedures (Reymen et al, 2017 ).…”
Section: Identifying Bmi Processesmentioning
confidence: 99%
“…Maintaining a portfolio of experimentations of new business models, even when BMI is settled (e.g., experimenting with alternative sales channels, testing servitization or the more recent platformification, 3 and even exploring alternative target customers/segments), has proved to be effective against a crisis like COVID-19 (Andries et al, 2013 ). In the same vein, experimentation is a vital activity when high-speed innovation is of great concern (Tuulenmäki & Välikangas, 2011 ; Wrigley & Straker, 2016 ; Wrigley et al, 2016 ). Experimentation means testing hypotheses and assumptions by using specific plans and procedures (Reymen et al, 2017 ).…”
Section: Identifying Bmi Processesmentioning
confidence: 99%
“…There is a considerable agreement among the researchers and practitioners on the view that innovation is closely related not only to a firm's sustainability but also to the sustainability of the whole business environment [4]. The ability to innovate is also said to be an attribute of the companies that aim to improve their competitive advantage while supporting sustainability in the long term [5,6]. In the relevant literature, company competitiveness is discussed from several perspectives, however generally the ability to generate several types of innovations is perceived as a very significant source of a firm's competitive advantage as well as a firm's sustainability [7,8].…”
Section: Introductionmentioning
confidence: 99%
“…Moreover, to the best of the authors' knowledge, the consulted literature does not provide an integrative view of these factors. Thus, there is a need to better understand the whole, by integrating all the different influence factors, to contribute to the business model innovation initiatives success rate (Keller et al, 2017;Wrigley et al, 2016). The purpose of this work is, therefore, to answer the following research question: what are the main influencing factors concerning the organization's business model innovation initiatives?…”
Section: Introductionmentioning
confidence: 99%