Designing persuasive destination websites: A mental imagery processing perspective

Lee, Woojin; Gretzel, Ulrike

doi:10.1016/j.tourman.2011.10.012

Cited by 226 publications

(173 citation statements)

References 76 publications

Supporting

Mentioning

158

Contrasting

Unclassified

Order By: Relevance

“…According to Lee and Gretzel (2012), tourists that have already created a clear image of a destination are more likely to visit it. Such images are created from the experiential expectations of the potential tourists, from both the online and offline media (Gartner, 1994;Pan & Li, 2011), and from communications by the destinations (Govers, Go & Kumar, 2007).…”

Section: Introductionmentioning

confidence: 99%

YouTube usage by Spanish tourist destinations as a tool to communicate their identities and brands

2017

View full text Add to dashboard Cite

show abstract

Section: Introductionmentioning

confidence: 99%

YouTube usage by Spanish tourist destinations as a tool to communicate their identities and brands

2017

View full text Add to dashboard Cite

show abstract

“…As a result, the first virtual experience with the destination is of vital significance, an experience which can be conveyed through the official website (Kim & Fesenmaier, 2008), as it can virtually transport "the consumers of travel information to the destination to support the formation of concrete expectations" (Lee & Gretzel, 2012, p. 1270.…”

Section: The Internet As a Communication Channel For Destinationsmentioning

confidence: 99%

“…Other important features are the adequate use of pictures (Lee & Gretzel, 2012), the quality of the information provided (Choi, Lehto & Oleary, 2007) and the perceived usefulness and ease of use (Dickinger & Stangl, 2013).…”

Section: The Official Destination Website (Odw)mentioning

confidence: 99%

“…Official websites are crucial tools for image dissemination, brand promotion and marketing of destinations (Choi, Lehto & Morrison, 2007;Choi, Lehto & Oleary, 2007;Lee & Gretzel, 2012;Li & Wang, 2010;Luna-Nevarez & Hyman, 2012). National Tourism Organizations (NTOs) are aware of the need to create, maintain and update an Official Destination Website (ODW) to engage with current and potential visitors (Han & Mills, 2006).…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Comunicación y branding en los sitios web nacionales de turismo

Cavia

Castro

2015

Cuadernos.info

View full text Add to dashboard Cite

Los sitios web oficiales son herramientas básicas para la difusión de la imagen de los destinos y para la promoción de sus marcas. Las Organizaciones Nacionales de Turismo conocen la importancia de crear, gestionar y actualizar un sitio web oficial para comunicarse con sus visitantes reales y potenciales. Este artículo presenta un análisis de la calidad de los sitios web turísticos oficiales de cinco países –España, Brasil, Argentina, Chile y China–, mediante la aplicación del Índice de Calidad Web. Los resultados muestran que el sitio web turístico oficial de mayor calidad es el de España, seguido del de Argentina, Chile, Brasil y China. El estudio revela también que los sitios web turísticos nacionales necesitan mejorar especialmente en lo que respecta a interactividad, capacidad persuasiva y comercialización.

show abstract

“…Previous studies indicated that Web design features can shape users' attitudes and behavior and, therefore, affect the persuasiveness of a Web site (Lee & Gretzel, 2012;Loda, Teichmann, & Zins, 2009;Song & Zahedi, 2005). The work of Winn and Beck (2002) implies that a persuasive mean can be applied to a Web site and increase its persuasiveness by appropriately manipulating particular design elements on it.…”

Section: Hypothesesmentioning

confidence: 99%

Investigating the Persuasiveness of E-Commerce Product Pages within a Rhetorical Perspective

Chu¹,

Deng²,

Chuang³

2014

IJBM

View full text Add to dashboard Cite

This study investigated how design features on e-commerce product pages can influence their persuasiveness. A framework incorporating the persuasive functions of logos, pathos, and ethos in classical rhetoric was utilized and the factors of persuasive mean, product type, and product price were examined. The results revealed that the persuasiveness of a product page can be enhanced by applying persuasive means to the design of the product page; the effects of persuasive mean on the persuasiveness of a product page are moderated by product type rather than product price. In addition, combining multiple persuasive means lead to greater persuasiveness than using any of them individually. On the whole, the persuasive power derived from the persuasive means that appeal to users' emotions and the credibility of the product pages is greater than that derived from the persuasive mean that appeals to logic.

show abstract

Designing persuasive destination websites: A mental imagery processing perspective

Cited by 226 publications

References 76 publications

YouTube usage by Spanish tourist destinations as a tool to communicate their identities and brands

YouTube usage by Spanish tourist destinations as a tool to communicate their identities and brands

Comunicación y branding en los sitios web nacionales de turismo

Investigating the Persuasiveness of E-Commerce Product Pages within a Rhetorical Perspective

Contact Info

Product

Resources

About