Designing website for online business in the agricultural sector

Warlina, Lia; Siddiq, Fajar; Valentina, T

doi:10.1088/1742-6596/1402/6/066080

Cited by 6 publications

(5 citation statements)

References 6 publications

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“…This results in the need for market orientation for commercial success [67]. When marketing their products, market-oriented organizations should increase their innovation process, allowing efficient commercial traffic [68]. Commercial efforts aimed at the end market will result in a greater innovative effort, for example, through the design of higher quality websites [69].…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Innovation as the Backbone of Sustainable Development Goals

et al. 2020

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This paper focuses on the achievement of one of the Sustainable Development Goals (SDG) through the use of Information and Communication Technologies (ICT) in Social Economy enterprises. Specifically, this research studies which are the conditioning factors for the active use of ICT (technological innovation) in the second-degree of olive oil cooperativism in Spain. The reason for the importance of this sector is that it currently leads world oil production. Moreover, second-degree cooperativism overcomes one of the problems frequently pointed out by the literature on the olive sector, namely the lack of concentration and integration of supply. In order to achieve the objective established in this research study, the fuzzy set Qualitative Comparative Analysis (fsQCA) methodological technique has been used. The results obtained indicate that the degree of technological innovation is favored by the intensity of cooperative integration, diversification within the company, orientation towards the final market (packaged sales), ICT training of employees, the commercial importance of the foreign sector and the supply of ecological products.

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Section: Theoretical Frameworkmentioning

confidence: 99%

Innovation as the Backbone of Sustainable Development Goals

et al. 2020

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“…These results indicate that the number of visits to a company’s corporate website is positively related to the quality of information and interaction shown by the website ( Chiu et al, 2005 , Loureiro, 2015 , Ye et al, 2019 ), the company’s activity in international markets through exports ( Kim, 2019 , Manyika and Lund, 2016 ), the organic certification of the wine ( Bernal et al, 2019 , Lee and Yun, 2015 ), the size of the cooperative ( Karoui et al, 2015 , Louw and Nieuwenhuizen, 2019 ), and the company’s consumer market orientation, measured by the percentage of bottled wine sold ( Durking et al, 2013 , Warlina et al, 2019 ). Based on these results, all the proposals considered in this research may be accepted.…”

Section: Resultsmentioning

confidence: 99%

“…Finally, organizations oriented toward the end market and the marketing of their products generate more traffic and transactions on their online platforms ( Warlina et al, 2019 ). As reported here, the wine sector in some regions faces a major problem regarding the marketing of its products to end consumers.…”

Section: Discussionmentioning

confidence: 99%

Online popularity as a development factor for cooperatives in the winegrowing sector

Jurado

Moral

Uclés

et al. 2021

Journal of Business Research

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Spain is a global leader in the wine sector in terms of production capacity, which is in stark contrast to its low domestic wine consumption. This situation forces Spanish producers to develop a clear focus on exports. Traditionally, the business model in Spain has been based on low prices, high volumes, and a strong dependence on traditional markets, which places Spain at a clear competitive disadvantage in terms of value. Given these commercial challenges in this sector, where cooperatives play a central role, information and communication technologies, particularly websites, offer a source of competitive advantage. The main aim of this research is to analyze the organizational factors and commercial features that are associated with the online popularity of wine producers. This study seeks to verify the influence of organizational aspects (company size and integration), commercial features (sales of bottled wine, internationalization, and organic certification), and website quality on the popularity of corporate websites. The analysis was conducted using fuzzy-set qualitative comparative analysis (fsQCA). The results reveal that the number of website visits is positively related to business integration, organic certification, export activity, website quality, and the marketing of bottled wine.

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“…Para la mejora del posicionamiento de las organizaciones en la web, se debe proporcionar al internauta la facilidad del pago en línea, con el fin de generar confianza, competitividad y entrada exitosa a los mercados (Kharat & Nagare, 2021). La fase transaccional no solo proporciona la facilidad de compra al consumidor, sino también información al productor sobre los hábitos de compra de los clientes, que sirven para la toma de decisiones de la organización (Warlina et al, 2019).…”

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Adopción del comercio electrónico en el sector hortofrutícola: Un análisis en tiempos de pandemia

Romero-Sánchez

Barrios²

2022

Innovar

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La pandemia por COVID-19 impulsó la adopción del comercio electrónico como respuesta a la disminución en las ventas en las organizaciones relacionadas a la cadena de valor del sector hortofrutícola. No obstante, existen retos en el uso eficiente del comercio electrónico en esta industria, por lo que el objetivo de esta investigación fue identificar el nivel de adopción del comercio electrónico en las organizaciones vinculadas al eslabón de la distribución de la cadena de valor del sector hortofrutícola en la ciudad de Bogotá, Colombia, por medio de la metodología e-MICA, para reconocer los retos de una gestión más competitiva en la postpandemia. Se determinó que las organizaciones realizan amplio uso de las tecnologías y presentan un grado de madurez del comercio electrónico medio, en el que se requiere mejorar la interacción con el cliente para promocionar sus productos. Se identificó que el uso de las redes sociales y la creación de contenido de valor, mejora el proceso de comercialización. Como limitaciones se reconoce la necesidad de involucrar variables de mayor complejidad como el tráfico digital y la presencia omnicanal, con el objetivo de explicar con mayor profundidad los factores asociados con la adopción del comercio electrónico.

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Designing website for online business in the agricultural sector

Cited by 6 publications

References 6 publications

Innovation as the Backbone of Sustainable Development Goals

Innovation as the Backbone of Sustainable Development Goals

Online popularity as a development factor for cooperatives in the winegrowing sector

Adopción del comercio electrónico en el sector hortofrutícola: Un análisis en tiempos de pandemia

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