Desire and likeliness to buy luxury products: mapping perceptions using multi-dimensional scaling

Chacko, Pearly Saira; Ramanathan, Hareesh N.; Prashar, Sanjeev

doi:10.1504/ijicbm.2019.098001

Cited by 3 publications

(1 citation statement)

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“…(Repanova & Profietova, 2018;Loucanova et al, 2018;Matijová et al, 2019) Not only the everyday experience but also the research results show that mostly women are the engines of consumption in the family, they have positive attitude to shopping. This assumption is also questioned by male consumers (Bezuidenhout et al, 2016;Delong et al, 2017;Hassim & Zahid, 2017;Chacko et al, 2019).…”

Section: Consumer Behaviormentioning

confidence: 99%

Sport Consumption Habits in Terms of Generations

Zsigmond¹,

Mura²,

Korcsmáros³

et al. 2022

Proceedings of the International Scientific Conference Hradec Economic Days 2022

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Consumer behavior involves the experience resulting from using the product or service, as well as show we share our experience and opinions about the product with others.The way of sharing this experience and opinion can vary significantly in terms of generations.The aim of the study is to introduce the differences in sport consumption habits in terms of generations and to examine the services and products offered by a football club in the Slovak "Fortuna Liga" based on the consumers' opinion and experience Research is based on a questionnaire survey (the number of items is N = 434). 16.8% of respondents can be considered as distant fans as their residence is at least 50 km away from the town of the football club. Analysis was performed by Pearson's Chi-square test, descriptive statistical methods, setting hypothesis and determining Gamma coefficient. Based on the performed analyses, there is no significant relationship between the division of consumers into different generations and the detected followers of the football club's social media site. A relationship can be detected between the division of consumers into different generation groups and the fact whether they bought or received a gift from the web-shop or shop of the football club.

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Section: Consumer Behaviormentioning

confidence: 99%

Sport Consumption Habits in Terms of Generations

Zsigmond¹,

Mura²,

Korcsmáros³

et al. 2022

Proceedings of the International Scientific Conference Hradec Economic Days 2022

View full text Add to dashboard Cite

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Knowledge map of environmental crisis management based on keywords network and co-word analysis, 2005–2018

Dai

Duan

Zhang

2020

Journal of Cleaner Production

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Global Diffusion of Innovation: An Empirical Comparison

Ramanathan

Chacko²,

Andrlić³

2022

Wseas Transactions on Business and Economics

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Globalization has strengthened the flow of information and technology across borders. Sophisticated technological advancements have enabled rapidity in innovation and instantaneous communications, thereby reaching a wider audience. The purpose of this study is to understand the relative position of the three major developing countries – namely Croatia, India, and Sri Lanka concerning their phases of adoption of innovation. The study followed a descriptive research design. Data was collected via Web forms using a questionnaire and was administered among the youth in the three countries. The respondents of the study were chosen via the Snowball sampling technique. A spatial map to visualize the proximal relationship between the three countries and the stages of adoption of innovation was created using Correspondence analysis. In comparison, the study found Indian students to be among the ‘innovator’ and ‘early adopter’ categories. Whereas Croatia was placed close to 'late majority and Sri Lanka was placed midway between ‘early adopter’ and 'early majority.

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Desire and likeliness to buy luxury products: mapping perceptions using multi-dimensional scaling

Cited by 3 publications

References 0 publications

Sport Consumption Habits in Terms of Generations

Sport Consumption Habits in Terms of Generations

Knowledge map of environmental crisis management based on keywords network and co-word analysis, 2005–2018

Global Diffusion of Innovation: An Empirical Comparison

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