With urbanisation and increase in per capita income, there has been an astonishing rise in material-oriented tendencies in the Indian population. This study aims to examine the significance of material-centric behaviour of women in today's growing consumer societies. Using structural equation modelling, the paper proposes a model depicting the relationship between materialism and conspicuous consumption among Indian women consumers. Though all the three factors, namely success, centrality, and happiness, contribute to materialism that has a positive influence on conspicuous consumption, the unique finding of the study is the prominence of centrality over the other two predictors among Indian female shoppers.

The literature bound the usage of social media by professionals and the present study posits to investigate teachers in higher education who are sophisticated users of social media today. Currently, the usages of social media by faculty personal is increasing, although their usage of social media for teaching is lacked. It is not apparent that who use social media in the classroom yet. Thereby, in line with the UTAUT-Unified Theory of Acceptance and Use of Technology Model, the purpose of the present study has derived as to investigate the effects of social media in terms of performance expectancy, effort expectancy, social influence, and facilitating conditions on behavior intention and finally on use behavior in teaching and learning activities. In addition, the study inspects the barriers that inhibit the minds of the management faculty in the use of it. The survey was conducted using standard questionnaire as online forms and printed copies. In this study, B-school faculty were considered as the population. The sampling method is used for the study is snowball sampling and 400 samples used for the study. One-Sample t-test was used for analyzing the data. Overall, the study found that there is a clear difference in the usage of social media by Indian faculty and Sri Lankan faculty. Contribution/Originality: This study contributes in the existing literature as this is the first attempt which compared the usage of social media in higher education of teachers in India and Sri Lanka as a cross sectional study.

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Globalization has strengthened the flow of information and technology across borders. Sophisticated technological advancements have enabled rapidity in innovation and instantaneous communications, thereby reaching a wider audience. The purpose of this study is to understand the relative position of the three major developing countries – namely Croatia, India, and Sri Lanka concerning their phases of adoption of innovation. The study followed a descriptive research design. Data was collected via Web forms using a questionnaire and was administered among the youth in the three countries. The respondents of the study were chosen via the Snowball sampling technique. A spatial map to visualize the proximal relationship between the three countries and the stages of adoption of innovation was created using Correspondence analysis. In comparison, the study found Indian students to be among the ‘innovator’ and ‘early adopter’ categories. Whereas Croatia was placed close to 'late majority and Sri Lanka was placed midway between ‘early adopter’ and 'early majority.