Destination attractiveness of a theme park

Ahmad, Muhamamd Shakil; Jamaluddin, Mohd Raziff; Alias, Mohd Azuan Mohd; Jalil, Abd

doi:10.1201/b16064-31

Cited by 2 publications

(1 citation statement)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Although several studies have demonstrated a positive relationship between destination attractiveness and loyalty (Kozak et al, 2004;Ahmad, Jamaluddin, Alias, & Jalil, 2013), most published research on these topics has focused on travellers from geographically close markets (Ho & McKercher, 2014) and on mature destinations. Therefore, there is a need to further investigate these constructs for emerging long-haul destinations (Hughes & Allen, 2008;Bianchi & Pike, 2011).…”

Section: Introductionmentioning

confidence: 99%

Investigating the Attractiveness of an Emerging Long‐Haul Destination: Implications for Loyalty

Vigolo

2014

Journal of Tourism Research

View full text Add to dashboard Cite

Although several studies have demonstrated a positive relationship between destination attractiveness and loyalty, most published research has focused on travellers from geographically close markets and on mature destinations. This study adopts a demand‐side perspective to investigate these concepts for an emerging long‐haul destination (South Africa). A survey was conducted among a sample of Italian tourists to explore the determinants of destination attractiveness and to investigate the effect of destination attractiveness on tourists' loyalty. Moreover, this study considers the moderating role of previous travel experience on the relationship between attractiveness and loyalty. Theoretical and practical implications are discussed. Copyright © 2014 John Wiley & Sons, Ltd.

show abstract

Section: Introductionmentioning

confidence: 99%

Investigating the Attractiveness of an Emerging Long‐Haul Destination: Implications for Loyalty

Vigolo

2014

Journal of Tourism Research

View full text Add to dashboard Cite

show abstract

An Analysis of Visitor Profiles and Satisfaction Towards Jungleland Adventure Theme Park, Sentul City Bogor, Indonesia

Yusof

Ramli

Anwar

2021

Journal of Event, Tourism and Hospitality Studies (JETH)

View full text Add to dashboard Cite

There are various components such as diverse products and services offered to the theme park visitors as an ‘all-inclusive theme park experience’. The necessities in satisfying the needs of theme park visitors are crucial in retaining and attracting visitors to the park. The absence of research in visitor perceived experience at the Indonesian theme park has led this study to examine the profiles and satisfaction level of visitors at the theme park. This study aims to examine the profiles and factors that contributed to visitor satisfaction at JungeLand Adventure Theme Park, Indonesia. A total of 384 questionnaires were distributed to previous visitors at JungeLand Adventure Theme Park using ‘Google Forms’ between August to October 2020. The questionnaire was meant to assess the demographic profiles and the factors influencing the satisfaction level of the theme park visitors. Descriptive statistical analysis was used to examine the satisfaction of visitors towards various components at the theme park. Findings revealed that single, high-school female students aged between 18 to 22 years old, are the majority of visitors to the theme park, who visits the park mostly on weekends and companied by friends. Visitors were mostly satisfied with the ‘Interaction with Staff’ variables, followed by the ‘Facilities’ for rides available at the park and the discount and promotion of ‘Ticket Prices’. Findings provide reliable suggestions for developing effective promotional materials, which in turn will help theme park operators to enhance their offerings and services while also enriching visitors’ experiences.

show abstract

Destination attractiveness of a theme park

Cited by 2 publications

References 0 publications

Investigating the Attractiveness of an Emerging Long‐Haul Destination: Implications for Loyalty

Investigating the Attractiveness of an Emerging Long‐Haul Destination: Implications for Loyalty

An Analysis of Visitor Profiles and Satisfaction Towards Jungleland Adventure Theme Park, Sentul City Bogor, Indonesia

Contact Info

Product

Resources

About