Destination Image and Tourism Satisfaction: The Case of a Mediterranean Destination

Abstract

In

Tourist Satisfaction, Image, and Loyalty from an Interregional Perspective: An Analysis of Neighboring Areas with Distinct Characteristics

“…In both groups, the on-site image turned out to be a determinant of tourist satisfaction. Puh [31] highlighted the role of the image in tourists' choice of the destination and their expectation/satisfaction and confirmed the image-satisfaction relationship using SEM of survey data from 705 tourists who were intercepted at hotels and private accommodations in Dubrovnik, a popular tourist site on the Adriatic coast.…”

“…First, as a dynamic concept, image can be measured before, during, and after the visit (i.e., pre-visit, on-site, and post-visit images) [30]. The pre-visit image involves the formation of the visit intention and choice of the destination [31]. This image can be further developed during the visit and affects tourists' satisfaction [31,32].…”

“…The pre-visit image involves the formation of the visit intention and choice of the destination [31]. This image can be further developed during the visit and affects tourists' satisfaction [31,32]. The post-visit image affects tourists' loyalty [33].…”

“…Notably, unlike the fields of consumer studies and survey methods in which the relationship between the combination of attribute satisfaction variables and the overall satisfaction has been examined in relation to convergent validity, tourism studies have not tested this relationship. Indeed, previous studies [10,31,[79][80][81] reached the consensus that overall destination satisfaction should be treated differently from attribute satisfaction on the destination level, which is because the overall satisfaction is a much wider concept than the attribute satisfaction combination [79]. Thus, the relationship that satisfaction has with other tourism variables (image and loyalty, for example) should be examined based on overall satisfaction [82].…”

The Influence of Destination Image, Push and Pull Travel Motivation towards Tourist Loyalty through Tourist Satisfaction

“…Much of the literature describes the relationship between destination image and satisfaction, as demonstrated by Prayag and Ryan (2012). Then another study showing the same effect between destination image and satisfaction resulted from the research of Puh (2014) which shows that destination image has a positive effect on tourist satisfaction. Then it is also found the different results where the satisfaction is not affected by destination image as the result of Del-Bosque et al (2008) research with the results show that the destination image has no significant effect on tourist satisfaction, this means there is a gap between the research.…”