Destination Online Communication: Why Less is Sometimes More. A Study of Online Communications of English Destinations

Inversini, Alessandro; Cantoni, Lorenzo; Pietro, Marianna De

doi:10.1080/10548408.2014.883949

Cited by 20 publications

(8 citation statements)

References 36 publications

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“…DMOs have to face the ICT challenges and adapt their strategies (Gretzel, Fesenmaier, Formica, and O'Leary, 2006;Hays, Page, & Buhalis, 2013). DMOs have to address these strategies in an increasingly competitive global environment with more sophisticated consumers, and with growing needs for greater efficiency and customer satisfaction (Buhalis, 2000;Inversini, Cantoni, & De Pietro, 2014;Law et al, 2014). DMOs can take advantage of the internet to customize the information they provide and interact directly with tourists (Buhalis & Law, 2008;Pan & Fesenmaier, 2006;Pike & Page, 2014) who, in turn, are increasingly using DMO websites and social media as sources of information (Hays et al, 2013;Law, Qi, & Buhalis, 2010;Luna-Nevarez & Hyman, 2012;Mariani, Di Felice, & Mura, 2016;Woodside, Ramos-Mir, & Duque, 2011;Xiang & Gretzel, 2010).…”

Section: Introductionmentioning

confidence: 99%

DMO online platforms: Image and intention to visit

et al. 2018

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The online platforms (i.e., websites and social media) of Destination Management Organizations (DMOs) are among the most useful tools for building and promoting a destination image (DI). However, the associated effects on the DI have not been sufficiently studied and prior research has not assessed the influences of involvement on the DI formation process. The aim of this study is to explore the moderating effects of DMO online platforms on the DI through a conceptual model. The proposed model was empirically verified through an experiment and tested using PLS-SEM method. The findings demonstrate that tourist involvement has a positive impact on cognitive image and affective image, forming the DI as an antecedent of the intention to visit. The results also show that image formation and intention to visit the destination vary depending on the platform used by travelers to access the information.

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Section: Introductionmentioning

confidence: 99%

DMO online platforms: Image and intention to visit

et al. 2018

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“…Generally speaking, these studies illustrate the heightened use made by the tourism sector of communication technologies (Inversini;De-Pietro, 2014), although it has also been demonstrated that the pace at which DMOs adapt to changes is highly varied (Gretzel;Fesenmaier, 2004;Fernández-Cavia et al, 2017).…”

Section: Review Of Literaturementioning

confidence: 83%

Tourist information sources at different stages of the travel experience

Cavia

Vinyals-Mirabent

Fernández-Planells

et al. 2020

EPI

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Tourist destination managers must design effective communication strategies as part of their promotional tasks. In order to do so, destinations need to know what sources of information tourists actually use during the stages of a trip. Previous studies have partially addressed this issue but only used a limited list of sources analysed or only focused on three stages (pre-, during and post-). Our study considers a fourth stage-destination choice-, and also 27 sources of information were included in the questionnaires sent to our sample of analysis composed of 1,621 tourists from the four main countries visiting Spain: France, Germany, Italy and the United Kingdom. The results confirm the prevalence of Internet search engines for destination choice and trip preparation phases, but also point out to the importance of recommendations from friends and family in the destination choice stage, of maps and plans during the trip, and of Facebook in the post-trip stage. It is also shown that, among the official channels of the destinations, only the website stands out as one of the most consulted sources.

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“…This factor is critical, because customers use e-tourism websites as information sources. Therefore, they need to be designed to match end users' needs and expectations [67]. Lists of information about a product or destination are not effective in helping tourists plan their trips [43].…”

Section: User Preferencesmentioning

confidence: 99%

Indicators of Website Features in the User Experience of E-Tourism Search and Metasearch Engines

Vila

Alén

Vila

et al. 2021

J. theor. appl. electron. commer. res.

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The continuous growth of e-commerce, combined with new trends in the tourism sector, creates an imperative to conduct analyses and establish suitable models for improving the experience of users who seek tourism products online, using search and metasearch engines. However, few studies analyze web design variables and their impacts on the user experience. Therefore, the present study aims to investigate the influence of content, usability, functionality, and branding for determining user experiences with search engines and metasearch engines dedicated to tourism. The methodology used in this research followed a mixed approach to fulfill the proposed dual perspective, that is, to collect data from websites and evaluate the user experience. To determine the variables to be modeled, the authors use a General Additive Model. Main results reveal two determinant factors that enhance the user experience: usability and branding. With this foundation, this study proposes basic premises of the digital strategy that tourism platforms should follow. As implications for the tourism sector, suggest that e-commerce search and metasearch engines in the tourism industry should devote substantial efforts to implementing interactivity, memorability, personalization, privacy, and security.

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Destination Online Communication: Why Less is Sometimes More. A Study of Online Communications of English Destinations

Cited by 20 publications

References 36 publications

DMO online platforms: Image and intention to visit

DMO online platforms: Image and intention to visit

Tourist information sources at different stages of the travel experience

Indicators of Website Features in the User Experience of E-Tourism Search and Metasearch Engines

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