Destruction or construction ? A (counter) branding analysis of sport mega-events in Rio de Janeiro

Maiello, Antonella; Pasquinelli, Cecilia

doi:10.1016/j.cities.2015.06.011

Cited by 53 publications

(46 citation statements)

References 32 publications

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“…Ultimately, Lucarelli argues that branding may produce positive outcomes in the political sphere, such as enabling new and progressive ways to frame political subjects and urban phenomena. This is coherent with the positions of those scholars who have analysed counter ‐branding practices: Maiello and Pasquinelli (), for example, considered counter‐hegemonic representational practices enacted in order to oppose the official branding of Rio de Janeiro on the occasion of the 2014 FIFA World Cup and the 2016 Olympic Games, and Lucarelli himself presented the case of a counter‐campaign which came about in Stockholm. Bookman () explored the complex relationship among brands, consumption and urban life, focusing on how brands mediate identities, lifestyles and social relations.…”

Section: Critical Urban Geographies: Producing Consuming and Prosumisupporting

confidence: 66%

Cities are Not Products

Vanolo

2019

Tijd voor Econ & Soc Geog

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This paper reflects critically on city branding by building on Kavaratzis and Ashworth's 2005 article 'City branding: An effective assertion of identity or a transitory marketing trick?' It discusses the relationships between urban geography and branding studies, and challenges the idea that cities may be considered as special kinds of products in need of specific branding techniques. This exercise entails reflection on the boundaries between the concept of branding and its potential relation with the commodification of cities.

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Section: Critical Urban Geographies: Producing Consuming and Prosumisupporting

confidence: 66%

Cities are Not Products

Vanolo

2019

Tijd voor Econ & Soc Geog

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“…These benefits tend to be indirect, and on the basis of the much-disputed 'trickle-down' effect. This article indicated that Sport mega-events is a powerful city branding strategy as they foster multi-scalar effects of image-building as mentioned by Maiello and Pasquinelli (2015). Branding and image benefits are as one of three key goals for an event-hosting destination.…”

Section: Resultsmentioning

confidence: 99%

“…Maiello and Pasquinelli (2015) evaluated Cultural heritage and citizen involvement in brazil hosted 2014 world cup and 2016 Olympic games and showed the dialectic relationship between hegemonic and counterhegemonic narratives. The analysis suggests not just the destruction of the 'Olympic City' master narrative by means of counter hegemonic representation, but a (re)construction of a global narrative of 'the city hosting mega-events', enriched by local meanings and symbols.…”

Section: Community Participation In Developing Countriesmentioning

confidence: 99%

Understanding major sport events leveraging as social development: Future prospect of Iran

Koosha¹,

Yoosefy²,

Khabiri³

2017

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The use of mega sporting events to achieve social goals is of main convincing reason for local bidders. Identified and researched evidence regarding the effects of the sport major events for Iranian community is scarce. The purpose of this investigation was to understand social impact of hosting sport major events in Iran so a combination of quantitative and qualitative research method was followed, focusing on non-infrastructural impacts (such as country image, community and sport participation, volunteering opportunities, cultural change, innovation, social and human capital development and training schemes). This study examines data from interviewed 25 sport managers and shed out questionnaire from the interviews. It showed that sport mega events will bring mentionable benefits for the community and highlighted the social sustainability of sport mega events ant its important justifications in planning to bid and the bidding stage. Finding of this study can be useful for intention of planning to bid and host sport major events in Iran.

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“…Przykładami są wzrost poczucia dumy narodowej oraz integracja społeczności lokalnej (Malchrowicz-Mośko 2015). Miasta-gospodarze muszą być jednak świadome potencjalnych kosztów społecznych takich jak: gentryfikacja i wzrost nierówności społecznych (Maiello, Pasquinelli 2015), utrudnienia w normalnym funkcjonowaniu mieszkańców, m.in. zatłoczenie miasta lub niewłaściwe zachowania kibiców (Malchrowicz-Mośko 2015).…”

Section: Wielkie Wydarzenia Sportowe I Ich Konsekwencjeunclassified

“…zatłoczenie miasta lub niewłaściwe zachowania kibiców (Malchrowicz-Mośko 2015). zdając sobie sprawę z negatywnych skutków społecznych, takie miasta jak Oslo, Kraków, Sztokholm i Lwów zrezygnowały z rywalizacji o organizację zimowej olimpiady w 2022 r. (Maiello, Pasquinelli 2015). Potwierdza to, że potencjalni gospodarze coraz bardziej świadomie podchodzą do organizacji wielkich wydarzeń sportowych, uwzględniając wolę mieszkańców.…”

Section: Wielkie Wydarzenia Sportowe I Ich Konsekwencjeunclassified

Wpływ Mistrzostw Świata w Piłce Nożnej 2018 na wizerunek turystyczny Obwodu Kaliningradzkiego

Dunaj¹,

Studzińska²

2019

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Many countries and cities seek the organization of great sports events because of its impact on the economy and society of the hosting country/region. In this article, we seek to answer the question whether the FIFA World Cup, which took place in 2018 in Russia, influenced a change in the tourist image of the Kaliningrad Oblast. The enclave is not a popular tourist destination; therefore the organization of the World Cup in Russia, including Kaliningrad, was an opportunity for the region. However, a question remains as to whether Kaliningrad used this chance appropriately. For this purpose, a survey was conducted among tourists who visited Kaliningrad during the 2018 World Cup. Zarys treści: Wiele państw i miast zabiega o organizację wielkich wydarzeń sportowych, bowiem badania potwierdzają, że przynoszą one szereg korzyści finansowych oraz poprawiają wizerunek regionów, w których odbywają się wydarzenia sportowe. Celem niniejszego artykułu jest próba odpowiedzi na pytanie, czy Mistrzostwa Świata w Piłce Nożnej (MŚ 2018), które odbyły się w 2018 r. w Rosji wpłynęły na zmianę wizerunku turystycznego Obwodu Kaliningradzkiego. Enklawa nie stanowi popularnej destynacji turystycznej, dlatego organizacja MŚ 2018 w Rosji stanowiła szansę dla regionu. W artykule autorki podejmą próbę wykazania, że izolacja enklawy w wyniku funkcjonowania nieprzepuszczalnej i silnie sformalizowanej granicy wpływa na negatywny obraz enklawy, który ulega zmianie po odwiedzeniu regionu. W tym PRACE GEOGRAFICzNE zeszyt 156, 2019, 35 -53

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Destruction or construction ? A (counter) branding analysis of sport mega-events in Rio de Janeiro

Cited by 53 publications

References 32 publications

Cities are Not Products

Cities are Not Products

Understanding major sport events leveraging as social development: Future prospect of Iran

Wpływ Mistrzostw Świata w Piłce Nożnej 2018 na wizerunek turystyczny Obwodu Kaliningradzkiego

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