Abstract. The analysis of big data, although potentially a very rewarding task, can present difficulties due to the complexity inherent to such datasets. We suggest that conceptual graphs provide a mechanism for representing knowledge about a domain that can also be used as a useful scaffold for big data analysis. Conceptual graphs may be used as a means to collaboratively build up a robust model forming the skeleton of a data analysis project. This paper describes a case study in which conceptual graphs were used to underpin an exploration of a corpus of tweets relating to the Transportation Security Administration (TSA). Through this process we will demonstrate the emerging model built up of the data landscape involved and of the business structures that underlie the technical frameworks relied upon by microblogging software.