“…After splitting, the re-combining text loses the function of straightforward interpretation, but new graphic form has a more profound meaning. As shown in Figure 4 [8], the moon cake packaging, the two words "Hui Jian" are combined and skillfully transformed, fully embodying the best wishes of going home to reunion the family members in Mid-Autumn Festival, packaging vividly and iconically conveying the main idea of products. Figure 4.…”