The problem of soil salinization has always been a global problem involving resource, environmental, and ecological issues, and is closely related to the sustainable development of the social economy. Remote sensing provides an effective technical means for soil salinity identification and quantification research. This study focused on the estimation of the soil salt content in saline-alkali soils and applied the Successive Projections Algorithm (SPA) method to the estimation model; twelve spectral forms were applied in the estimation model of the spectra and soil salt content. Regression modeling was performed using the Partial Least Squares Regression (PLSR) method. Proximal-field spectral measurements data and soil samples were collected in the Yellow River Irrigation regions of Shizuishan City. A total of 60 samples were collected. The results showed that application of the SPA method improved the modeled determination coefficient (R2) and the ratio of performance to deviation (RPD), and reduced the modeled root mean square error (RMSE) and the percentage root mean square error (RMSE%); the maximum value of R2 increased by 0.22, the maximum value of RPD increased by 0.97, the maximum value of the RMSE decreased by 0.098 and the maximum value of the RMSE% decreased by 8.52%. The SPA–PLSR model, based on the first derivative of reflectivity (FD), the FD–SPA–PLSR model, showed the best results, with an R2 value of 0.89, an RPD value of 2.72, an RMSE value of 0.177, and RMSE% value of 11.81%. The results of this study demonstrated the applicability of the SPA method in the estimation of soil salinity, by using field spectroscopy data. The study provided a reference for a subsequent study of the hyperspectral estimation of soil salinity, and the proximal sensing data from a low distance, in this study, could provide detailed data for use in future remote sensing studies.