Determinant of Consumer Awareness Toward Halal Food During The Covid-19 Pandemic: Evidence from Indonesia

Fathoni, Muhammad Anwar; Suryani, Suryani; Sumilir, Sumilir

doi:10.54471/iqtishoduna.v11i1.1319

Cited by 6 publications

(4 citation statements)

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“…Definisi Vizano et al (2021) mendefinisikan kesadaran halal sebagai pengetahuan seorang muslim tentang konsep halal, proses halal, dan menganggap bahwa mengkonsumsi makanan halal penting baginya. Menurut Fathoni et al (2022), kesadaran halal adalah proses untuk meningkatkan tingkat kesadaran umat islam tentang apa yang diperbolehkan untuk dimakan, diminum dan digunakan. Dengan kata lain, kesadaran berarti pengetahuan atau pemahaman tentang subjek atau situasi tertentu.…”

Section: Halal Awarenessunclassified

Islamic Business: Konsep, Riset Empiris, dan Pengukuran

Lida¹

2023

Preprint

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Buku ini sengaja disusun sebagai referensi alternatif yang menghimpun cukup banyak artikel ilmiah terkait penelitian mengenai bisnis Islam. Kami mengumpulkan sebanyak 50 artikel ilmiah yang mengupas penelitian empiris dalam berbagai tema. Setidaknya ada 10 tema yaitu: akuntansi, keuangan, investasi, pemasaran, merek, perilaku konsumen, pariwisata, strategi, operasional, dan MSDM.Kebanyakan mahasiswa memiliki kendala dalam penulisan skripsi terkait menentukan variabel apa yang ingin ditelitinya. Mereka cenderung mengulang variabel-variabel yang “itu-itu saja” dalam skripsinya dan kurang up to date dengan riset terbaru. Selain itu, mereka juga kurang mahir dalam mengembangkan kuesioner penelitiannya. Oleh karenanya, buku ini didesain secara sederhana mengulas 3 bagian penting dari sebuah variabel. Ada bagian definisi yang menjelaskan dengan ringkas tentang konsep sebuah variabel. Kemudian diulas juga hasil temuan empiris yang dilakukan oleh peneliti. Terakhir, kami lengkapi setiap variabel dengan item-item pengukuran dalam kuesioner penelitiannya.

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Section: Halal Awarenessunclassified

Islamic Business: Konsep, Riset Empiris, dan Pengukuran

Lida¹

2023

Preprint

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“…Ketika seseorang berpegang erat pada keyakinannya terhadap agama, mereka akan cenderung mematuhi aturan dan kode etik yang berlaku dalam agama mereka, sebagai contoh, hanya menggunakan produk-produk yang sudah terjamin halal atau taat beribadah kepada Tuhan (Nurhayati & Hendar, 2020). Penelitian terdahulu membuktikan bahwasanya religiusitas memberikan dampak positif signifikan akan kesadaran halal (Yasid et al, 2016), (Nurhayati & Hendar, 2020), serta (Fathoni et al, 2022) penelitian terdahulu mengemukakan bahwa religiusitas mempunyai dampak baik serta signifikan akan peminatan konsumsi (Nurhayati & Hendar, 2020) dan (Rohmatun & Dewi, 2017). Hasil temuan tersebut bertolak belakang dengan penelitian (Astuti & Asih, 2021), (Garg & Joshi, 2018), serta (Aji et al, 2021) yang mengemukakan bahwasanya religiusitas tak memberikan dampak signifikan pada minat beli.…”

Section: H1 Religiusitas Berpengaruh Positif Terhadap Pengetahuan Pro...unclassified

“…Berasaskan pencapaian uji hipotesa tersebut bisa dinyatakan bahwasanya religiusitas mempunyai dampak positif dan baik signifikan akan kesadaran halal dan hipotesis didukung. Hal tersebut sejalan dengan temuan (Yasid et al, 2016), (Nurhayati & Hendar, 2020), serta (Fathoni et al, 2022).…”

Section: Pengaruh Religiusitas Terhadap Kesadaran Halalunclassified

The Influence of Religius, Product Knowledge, and Halal Awareness on Interest in Purchasing Wardah Halal Cosmetic Products

Hanifah,

Albari

2023

Dynamic MJ

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ABSTRAKTujuan diadakannya penelitian berikut ialah menemukan pengaruh religiusitas akan minat pembelian produk kosmetik halal yangmana dimediasi oleh pengetahuan produk dan kesadaran halal menggunakan objek penelitian Wardah. Uji hipotesis penelitian berikut mendayagunakan 166 sampel penelitian yang bertempat tinggal di Indonesia, beragama Islam, serta menggunakan produk kosmetik halal Wardah. Teknik pemungutan sampel yang dipergunakan ialah convenience sampling. Teknik analisis penelitian berikut memanfaatkan analisa SEM yang mana diolah dengan aplikasi AMOS versi 24. Pencapaian analisis melalui SEM AMOS menyatakan bahwasanya variabel religiusitas berdampak positif signifikan akan variabel pengetahuan produk. Kemudian, variabel religiusitas berdampak positif akan variabel keinsafan halal. Lalu variabel pengetahuan produk diperoleh hasil yang tidak signifikan dalam mempengaruh variabel kesadaran halal. Selanjutnya, variabel pengetahuan produk dan kesadaran halal membagikan dampak positif signifikan akan variabel peminatan konsumsi. Sementara itu, variabel religiusitas menunjukkan pengaruh yang tidak signifikan dalam mempengaruhi variabel minat beli. ABSTRACTThis research purposely to established the influence of religiosity towards halal cosmetics obtain motive mediated by product knowledge and halal consciousness with Wardah as research object. Hypothesis testing in this study using 166 samples who live in Indonesia, are Muslim, and using halal cosmetic products from Wardah. The sampling methode uses is satisfaction sampling. The analysis methode in this study uses SEM analysis which was cultivate use AMOS version 24 application. The output of the analysis through SEM AMOS show that religiosity include a significant absolute impact on product learning. Religiosity also have a absolute impact towards halal awareness. Then, product knowledge obtained insignificant results in influencing halal awareness. Furthermore, product learning and halal consciousness has absolute impact on obtain significant positive effects on purchase motive. Meanwhile, religiosity shows no significant effect on purchase intention.

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“…For instance, Judaism prohibits the eating of pork, shellfish, and most insects, and only permits the consumption of meat that has been ritually slaughtered and certified kosher. Likewise, within Islam, the consumption of pork and alcohol is prohibited, and the principles of halal and haram, as outlined in the Quran and Sunnah guide Muslims in their preferences and behaviours related to food consumption (Fathoni et al, 2022;Owais et al, 2024) There are many verses in the Quran about Halal in different chapters such as: "And eat the lawful and good food (thayib) from that which has been granted to you and fear Allah and believe in Him"…”

Section: Introductionmentioning

confidence: 99%

Role of Extrinsic and Intrinsic Religiosity on Muslim Consumer Purchase Intention Toward Religiously Sanctioned Food

Umair,

Naeem,

Rashid

2024

RJSI

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Differences in religious beliefs can impact the choices people make, the products they select, and the satisfaction they derive from life. Food plays a crucial role in this as it often catalyzes interaction among diverse social and religious groups. For instance, in Islam, dietary laws are clear regarding what is considered Halal (permissible) and Haram (forbidden). Consequently, the surge in demand for halal products has mirrored the expansion of the halal food industry. However, the level of religiosity among Muslims can vary based on their upbringing and exposure to social norms and values. Previous literature has mostly examined religiosity as a determinant of an individual's religious commitment to Halal-certified food products, with very few studies exploring the role of the dimensions of religiosity in influencing consumer purchase intentions for such products. Therefore, this study aims to provide a clear understanding of how various dimensions of religiosity influence the intention of Muslim consumers, especially those living in non-Muslim countries, to purchase halal-certified food products. To achieve this, the study employed an online survey methodology, collecting 291 usable responses from Muslims in China. The research framework used the Theory of Reasoned Action and utilized Smart PLS 4.1.0.2 version and SPSS Statistics Version 27 for data analysis. The findings revealed several significant relationships. The study demonstrated that the intrinsic religiosity of a Muslim consumer has a substantial effect whereas extrinsic religiosity has an insignificant impact on the attitude of a consumer. Moreover, consumer attitude significantly influences the intention of Muslim consumers to purchase religiously sanctioned food. The Country of origin has moderated the relationship between consumer attitude and intention to buy religiously sanctioned food for Muslim consumers living in non-Muslim states. The insights provided by this study are expected to be valuable for policymakers, including government bodies and certification organizations, as well as foreign investors and global marketers, as they seek to develop or revise their strategies for targeting Muslim consumers in non-Muslim states when it comes to halal-certified food products.

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Determinant of Consumer Awareness Toward Halal Food During The Covid-19 Pandemic: Evidence from Indonesia

Cited by 6 publications

References 0 publications

Islamic Business: Konsep, Riset Empiris, dan Pengukuran

Islamic Business: Konsep, Riset Empiris, dan Pengukuran

The Influence of Religius, Product Knowledge, and Halal Awareness on Interest in Purchasing Wardah Halal Cosmetic Products

Role of Extrinsic and Intrinsic Religiosity on Muslim Consumer Purchase Intention Toward Religiously Sanctioned Food

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