Determinantes da lealdade aos sites de compras coletivas (SCCs)

Frederico, Elias; Teixeira, Nathalia Cavalcante; Ghani, Samia Ahmed Abdul; Andrade, Josmar

doi:10.1016/j.rege.2016.08.004

Cited by 5 publications

(3 citation statements)

References 24 publications

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“…The online purchase scenario is characterized by fierce competition, as consumers have almost instant access to large amounts of information, which heightens competition further still and reduces consumer loyalty (Frederico, Teixeira, Ghani & Andrade, 2017). Attitudinal loyalty is structured in three dimensions: repurchase intention, positive WOM and declared loyalty (Oliver, 1999;Dick & Basu, 1994;Lopes, Hernandez, & Nohara, 2009).…”

Section: Loyaltymentioning

confidence: 99%

Factors affecting satisfaction and loyalty to online group buying

Garcia¹,

Freire

Santos

et al. 2020

REGE

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PurposeIn 2008, a phenomenon emerged in online retail that attracted the attention of many people, creating a new virtual model of commerce. This phenomenon was called online group buying and arrived in Brazil in 2010. The purpose of this study was to identify the factors that affect satisfaction and loyalty to group buying sites.Design/methodology/approachThrough structural equation modeling, the relationships between the attractiveness of discount rates, service quality, popularity, online brand image, antecedent word of mouth (WOM), creativity and trust in relation to consumer general satisfaction, declared loyalty, repurchase intention and positive WOM were observed. A total of 727 valid questionnaires were collected from online group buyers to test the 11 hypotheses proposed in this study.FindingsThe main contribution of this study was that it identified the strong influence of service quality, popularity and online brand image on consumer general satisfaction, and the influence of service quality, trust and general satisfaction on repurchase intention. It also identified the influence of trust, creativity and general satisfaction on declared loyalty, and finally, the influence of trust and general satisfaction on positive WOM.Research limitations/implicationsBecause of the extensive and robust model, other statistical interactions among the constructs were gauged. It is possible that new structures and paths for alternative models can be proposed in the future with the inclusion of new relationships not analyzed in the present study. Furthermore, future studies should consider testing the generated model in other countries, as the particular features of collective purchasing in Brazil should be taken into account.Practical implicationsIn addition to being concerned with the attractiveness of discounts, marketing managers of group buying sites should concentrate their efforts on strengthening perceived quality, image, trust and the creativity of the site to ensure customer loyalty.Social implicationsThe online group buying business model that was established in Brazil differs significantly from the American and European models. As many online group buying studies have been conducted in these markets, Brazilian consumers will enjoy substantial gains in the quality of the service provided by collective purchasing sites through the development of actions that focus on improving the factors that affect these consumers.Originality/valueThe originality of this study lies in the development of a single model that tests a set of factors gauged separately in other studies related to online purchase behavior in a broader perspective.

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Section: Loyaltymentioning

confidence: 99%

Factors affecting satisfaction and loyalty to online group buying

Garcia¹,

Freire

Santos

et al. 2020

REGE

Self Cite

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“…Com a confiança como precursora, os clientes se comprometem e se tornam leais à empresa. Os efeitos da confiança sobre a lealdade foram confirmados em muitos estudos, tanto internacionais (CHAUDHURI; HOLBROOK, 2001;GARBARINO;JOHNSON, 1999;SIRDESHMUKH;SABOL, 2002;CHEN, 2012) quanto nacionais (BREI;ROSSI, 2005;ESPARTEL et al, 2008;FREDERICO et al, 2017;GODINHO;PEREIRA;GUEDES et al, 2018).…”

Section: Confiançaunclassified

Lealdade à Marca: Uma Proposta de Modelo

Filho

2021

Rev. Ciênc. Admin.

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Desde a década de 1950, a lealdade à marca tem sido um dos construtos mais estudados no marketing, em função de sua estreita relação com resultados superiores e vantagens competitivas para as empresas. Contudo, após quase 70 anos desde os primeiros estudos empíricos, a literatura sobre lealdade à marca é bastante difusa no que se refere a modelos que procuram explicar a formação de lealdade, o que resulta na falta de um modelo dominante. Embora as relações de diversos antecedentes com a lealdade já tenham sido amplamente testadas e validadas, em geral, os acadêmicos costumam utilizar apenas um subconjunto limitado desses antecedentes, muitas vezes apresentados em uma sequência sem fundamentação teórica sólida. Nesse sentido, o presente artigo apresenta uma visão geral dos principais antecedentes da lealdade utilizados em modelos de formação de lealdade e propõe um modelo ancorado no framework sequencial de Oliver (1999).

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“…Researchers and practitioners in marketing are increasingly needed to create unique Information Technology processes to build confidence when people transact through electronic interfaces (Fang et al, 2014). Since consumers have near-instant access to a wealth of information, the competitive environment for online purchases is characterised by severe competition (Frederico, Teixeira, Ghani & Andrade, 2017).…”

Section: Introductionmentioning

confidence: 99%

Can the V-Commerce be an Influencing Factors Towards Consumer Buying Behaviour

Murugaiah,

Viswanathan,

Jageerkhan

2023

J. of Law and Sust. Develop.

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Objective: This study discusses on 2 aspects. First this article is aimed to give an outlook on V-Commerce as a new marketplace and its business potential. Second this article examines the Impact of V-Commerce and the factors influencing the Consumer Buying Behaviour. Method: Data from 128 respondents in Salem who have experience with V-Commerce were collected as part of the research using convenience sampling. The GARRETT Ranking method was used to do the analysis of the data. Result: The study resulted that “Security” and “Virtual Experience” are the major factors which influences the consumers in online shopping. Conclusion: In today's Digitally driven world, businesses are transitioning from brick business to click businesses. Virtual Reality (VR) has attracted a lot of attention and is now quickly emerging as a disruptive marketing tool in various sectors. V-Commerce has long been regarded as a very viable option for both individuals and businesses looking to expand their customer base.

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Determinantes da lealdade aos sites de compras coletivas (SCCs)

Cited by 5 publications

References 24 publications

Factors affecting satisfaction and loyalty to online group buying

Factors affecting satisfaction and loyalty to online group buying

Lealdade à Marca: Uma Proposta de Modelo

Can the V-Commerce be an Influencing Factors Towards Consumer Buying Behaviour

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