2012
DOI: 10.26634/jmgt.7.1.1903
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Determinants Of Brand Equity And Its Causes and Consequences - A Study of Automobiles oil from Peshawar Region Pakistan

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Cited by 1 publication
(2 citation statements)
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“…We found that salary/employee benefits positively impacted employee retention. This finding is similar to the results of studies conducted in Pakistan and India, where the salary was the main driver of employee retention (Khan, 2012;Yoganandan, 2021). However, salary did not show a strong positive correlation with employee retention in our study.…”
Section: Discussionsupporting
confidence: 91%
See 1 more Smart Citation
“…We found that salary/employee benefits positively impacted employee retention. This finding is similar to the results of studies conducted in Pakistan and India, where the salary was the main driver of employee retention (Khan, 2012;Yoganandan, 2021). However, salary did not show a strong positive correlation with employee retention in our study.…”
Section: Discussionsupporting
confidence: 91%
“…The study showed that salary and rewards were the main retention drivers. Asif and Gul's (2021) findings confirmed Khan et al's (2012) findings, which showed that salary was the most important factor affecting medical representatives' choice to resign, followed by brand image, career progression, and employer-employee connection (Khan, 2012).…”
Section: Literature Review 21 Employee Retentionmentioning
confidence: 51%