This research is focused to find what are the key success factors for fast food industry in region of Peshawar Pakistan. Fast food concepts developed very rapidly in last few years in Peshawar region. The failure or success of a fast food industry based on some factors like Promotion, Service quality, Customer expectations, Brand, Physical Environment, Price, and Taste of the product. To find which of these factors has greater influence on consumer satisfaction, four fast food restaurants customers were targeted randomly. These four restaurants were KFC, CHIEF, ARBAIN CHICK, and PIZZA HUT. The data collected from the customers of these restaurants. The data collected from customers of these restaurants when the customers were in restaurants for refreshment. Total number of customers who were targeted was 120. From each restaurant 30 customers were targeted on availability basis. On the basis of their responses multiple regression and correlation test was applied. Findings of the study shows that service quality and brand are the key factors for satisfaction in fast food industry in Peshawar Pakistan.

Consumer happiness is the important area of research for marketers as happy consumer is the satisfied consumer of a company which generates significant revenue for the company. This research is conducted for the very same reason to find that what are the different factors which make consumer happy. Study identifies different determinants of consumer happiness and checks their influence on student's happiness.

Consumer satisfaction is always a question mark in minds of

The issue of bank interest is always a question mark for Muslims world. Does religion is the only factor which make consumer attitude towards Islamic banking? To find the very same issue that what factors are influencing consumers attitude towards Islamic banking, this research is conducted. There are many variables which create consumer attitude towards Islamic banking. These variables include Quality Service, Religious Support, Social Influence, Cost Effective, Awareness, and Availability. But it is important to find that how each of these variables contribute towards consumer attitude towards Islamic banking in Peshawar Region Pakistan. To find out which of these variables contribute how much towards consumer attitude of Islamic banking a sample of 100 account holders of Dubai Islamic bank and Bank Al Meezan contacted of Peshawar region. On the basis of their responses a regression and correlation analysis was conducted. Findings and results of the study shows that Religious support and Quality Service has more influence on Consumer Attitude towards Islamic banking in region of Peshawar Pakistan.

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