The focus of the study was to assess the role of Presidential Issued Identity Cards (PIDs) in alleviating the street vendor’s business challenges in Dar es Salaam. Specifically, the study aimed to examine the influence of Presidential Identity Cards in alleviating the street vending business challenges, explore factors inhibiting the utilization of Vendors IDs cards in alleviating the street vendors’ challenges and identify the nature (financial, social relation, special) of problem that was solved by the establishment of PIDs. The study was conducted in Dar es Salaam city, where a sample of 130 respondents was selected. The study collected primary data by using questionnaires. Statistical Package for Social Science (SPSS) was used for descriptive and multiple regression analysis. The study found that Presidential Identity Cards have no significant influence on the reduction of street vendor business challenges. Furthermore, the study found that the establishment of PIDs fails to solve numerous problems facing street vendors, these are; financial, business problems, social problems and lack of permanent areas. The study concludes that despite the provision of Presidential Identity Cards to street vendors, most of the street vendors are lacking business support from the appropriate authorities. The study recommends that the provision of PIDs to street vendors should target to reduce challenges facing street vendors.