“…On the other hand, if expectations are met (i.e., zero disconfirmation) or performance exceeds expectations (positive disconfirmation), then consumers will be satisfied. Some previous studies have found the expectation disconfirmation level of the end user of an IS has an significant impact on their overall satisfaction level with the system (Suh, et al 1994;Ryker et al, 1997;Thong, Hong, & Tam, 2006). While contradictory findings have been obtained for the relationships between disconfirmed expectation and user satisfaction in several other studies (Churchill & Surprenant, 1982;Tse & Wilton, 1988), it is believed that such a problem is mainly due to the different types of hierarchical expectations (ranging from desired to minimally tolerable) that consumers bring to product experiences during the evaluation process (Chin & Lee, 1997).…”