Determinants of Customer Trust: A Study on Safety, Ease-of-use, and Perceived usefulness of Herbal Products of Kuku Bima Ener-G

Halizah, Siti Nur; Retnowati, Eli; Darmawan, Didit; Khayru, Rafadi Khan; Issalillah, Fayola

doi:10.47065/jtear.v2i4.266

Cited by 8 publications

(8 citation statements)

References 22 publications

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“…Together with perceived ease of use, PU constitutes a pivotal predictor of users' adoption attitude and intention in the technology acceptance model (TAM). Extensively examined in information systems, education and user research [117,118], PU significantly shapes actual technology usage intention and behavior. Specifically for hedonic systems, PU meets users' expectations for enjoyment, fosters perceived value and promotes usage willingness, fosters perceived value and enhances willingness to use [39].…”

Section: Perceived Usefulnessmentioning

confidence: 99%

A Study on Immersion and Intention to Pay in AR Broadcasting: Validating and Expanding the Hedonic Motivation System Adoption Mode

Tu,

Jia

2024

Sustainability

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With the rapid growth of online entertainment live streaming, how to continuously innovate and achieve long-term sustainability has become a major challenge for the industry. Augmented reality (AR) technology offers users immersive interactive experiences and potentially addresses this challenge. The aim of this study is to explore how AR technology influences key components of user online experience—immersion and intention to pay—using survey data. Building upon the Hedonic Motivation System Adoption Model (HMSAM), this research incorporates aesthetic variables to theoretically expand the model in order to gain a deeper understanding of the mechanisms influencing user behavior. A questionnaire survey was conducted to collect 450 valid samples. Detailed analysis was conducted using structural equation modeling. The findings confirm that aesthetic design significantly impacts users’ judgments of content value and perceived ease of use, generating positive effects at the perceptual level. Additionally, AR applications enhance the quality of user experience, thereby stimulating intrinsic motivations such as curiosity and joy. Further analysis indicates that users’ curiosity and perceived behavioral control directly influence the level of immersion and intention to pay. Overall, the research results offer important insights into industry applications. This study successfully expands the HMSAM theoretically by incorporating aesthetic variables to enhance the explanatory power of user judgment mechanisms. The analytical framework proposed aids in understanding the potential mechanisms of new technologies on customer experience and commercial value creation. The research findings provide guidelines for technological design and marketing strategies of streaming platforms.

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Section: Perceived Usefulnessmentioning

confidence: 99%

A Study on Immersion and Intention to Pay in AR Broadcasting: Validating and Expanding the Hedonic Motivation System Adoption Mode

Tu,

Jia

2024

Sustainability

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“…This explanation of perceived usefulness is the same as the meaning defined by Davis in (Primanda et al, 2020) Perceived usefulness measures the extent to which a person believes that using a system can increase productivity. According to Kim in (Halizah et al, 2022) mentions that perceived usefulness is a forms of consumer confidence that a product will develop into a better one.…”

Section: Perceived Usefulnessmentioning

confidence: 99%

The Mediation Role of E-Trust toward Perceived Reputation, Perceived Usefulness and E-Purchase Intention in Bukalapak

Anggawi,

Fitri

2024

JEFMS

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The focus of this research is to determine the effect of perceived reputation and perceived usefulness on e-purchase intention and to determine the mediating effect of e-trust. This research used a sample of marketplace users in Indonesia with 232 respondents. Hypothesis testing uses Structural Equation Modeling - Partial Least Square (SEM-PLS) with SMART PLS 3 as the software. This research combines different research models into one model with two theoretical concepts, TRA and TAM theories with perceived reputation and perceived usefulness variables as independent variables in the research. This research found that perceived reputation and perceived usefulness have a significant effect on e-purchase intention. However, e-trust does not mediate the effect between perceived reputation and perceived usefulness on e-purchase intention.

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“…Dehghanpouri, Soltani and Rostamzadeh 47 also revealed that customer trust empirically promotes customer satisfaction and the success of e-CRM of taxpayers of East Azerbaijan province in Iran. Several factors can determine customer trust 3,48 . Ratasuk and Gajesanand 2 found that customer trust can be promoted by food safety and the diminishing of perceived risk in the food delivery business in Bangkok.…”

Section: Customer Trustmentioning

confidence: 99%

Impact of Food Hygiene on Purchase Intentions and its Mechanism in Bangkok Street Food under the Influence of COVID-19

Ratasuk

2023

MRAJ

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This research examined the impact of the food hygiene perception of street food customers on their purchase intentions and its mechanism driven by their trust and perceived risk under the influence of the COVID-19 pandemic. Cross-sectional data collected from 571 street food customers in Bangkok were computed using partial least squares structural equation modeling (PLS-SEM). The results revealed a significant positive and direct influence of perceived food hygiene on customer purchase intentions (β=0.211; p<0.001). It also drove customer trust (β=0.726; p<0.001) and reduced perceived risk (β=-0.215; p<0.001). Customer trust was found to have a positive impact on purchase intentions (β=0.366; p<0.001), while perceived risk was negatively associated with purchase intentions (β=-0.264; p<0.001). In addition, the results confirmed a negative impact of customer trust on perceived risk (β=-0.371; p<0.001). Therefore, Sobel’s test results demonstrated partial positive moderations of customer trust (t= 8.211; p<0.001) and perceived risk (t= 4.066; p<0.001) between perceived food hygiene and purchase intentions. Finally, perceived was also found to partially and positively mediate between customer trust and purchase intentions (t= 5.289; p<0.001). This study provided novel and additional knowledge and evidence in the literature. It can also be applied as a guideline for street food operators and relevant governmental agents to raise the standard of street food sustainably under the influence of the COVID-19 pandemic.

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Determinants of Customer Trust: A Study on Safety, Ease-of-use, and Perceived usefulness of Herbal Products of Kuku Bima Ener-G

Cited by 8 publications

References 22 publications

A Study on Immersion and Intention to Pay in AR Broadcasting: Validating and Expanding the Hedonic Motivation System Adoption Mode

A Study on Immersion and Intention to Pay in AR Broadcasting: Validating and Expanding the Hedonic Motivation System Adoption Mode

The Mediation Role of E-Trust toward Perceived Reputation, Perceived Usefulness and E-Purchase Intention in Bukalapak

Impact of Food Hygiene on Purchase Intentions and its Mechanism in Bangkok Street Food under the Influence of COVID-19

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