Determinants of environmental innovation adoption in the printing industry: the importance of task environment

Abstract

In this paper, we investigate the impact that the task environment has on the adoption of environmental innovations by firms. Specifically, we investigate the impact of two dimensions of a firm's external context -munificence and dynamism. We investigate both of these factors by drawing on the relevant literatures, developing hypotheses and testing our hypotheses with data drawn from the US printing industry. Our major findings are that firms in highly dynamic environments, as well as firms that have adopted other productive innovations, are more likely to adopt a greater number of environmental innovations.

Determinants of Green Practice Adoption for Logistics Companies in China

“…Henriques and Sadorsky (2007) argued that environmental technical innovation involves adopting end-of-pipe technologies and clean production technologies. In a study of the US printing industry, Rothenberg and Zyglidopoulos (2007) regarded the adoption of green technologies as a technical innovation process, because applying green criteria into corporate operations may require exploring new resource combinations and deploying existing resources in new ways. Therefore, the adoption of green practices for the logistics companies can be regarded as a technical innovation process.…”

“…Del Brio and Junquera (2003) summarize some factors that influence green innovation management in small-and medium-sized enterprises, including financial resources, management style, human resources, manufacturing activity, technological approach, innovative capacity, and external cooperation. Rothenberg and Zyglidopoulos (2007), in a study of the printing industry, found that the adoption of green innovations was positively associated with the dynamism of the company's task environment. Henriques and Sadorsky (2007) found that total quality management and external stakeholder pressure would increase the likelihood that Canadian manufacturing companies implement cleaner technical innovations.…”

“…As applying environmental criteria into corporate operations requires exploring new resource combinations and deploying existing resources in new ways (Hart, 1995), green practice adoption involves implementing new or modified processes, techniques, and systems to reduce environmental harms and can be regarded as a technical innovation process (Henriques and Sadorsky, 2007;Rothenberg and Zyglidopoulos, 2007). Therefore, the present study will analyze the adoption of green practices for Chinese logistics companies from the perspective of technical innovation.…”

Development of a parametric matrix based on GSCM literature

“…At the firm level activities have to be oriented towards green. Initiatives like systematic approach to overcome scepticism (at business level), use alternative and recycled materials in production, evaluating firm's functional activities for environmental inefficiencies, and effort to transform the firm's vision from a product centric to eco-friendly services, help build GSCM (Rothenberg and Zyglidopoulos, 2007;Sharma, 2000). In this review the need for Parametric Matrix for a green value chain is described with the focus is on developing models for green chain implementation for any product, specifically with reference to five main stages of an SC by Nidhi & Pillai, (2011).…”

“…Innovation to be green is yet another approach tried by many researchers. The innovation process here means the use of new technical and administrative knowledge, and the adoption of green practices (Sadorsky & Henriques, 2007;Rothenberg & Zyglidopoulos, 2007).…”