“…Indeed, in concurrence, in their study, Zemplinerová and Hromádková (2012) identified similar types of innovation; product, marketing, process, and organization innovation; with the most prevalent or common type of innovation being process, followed product, then organizational, and finally, marketing innovation. The findings implied that most SMEs would be more likely to change processes, come up with new products, or change organizational aspects in their endeavor to be innovative.…”