Determinants of green electricity tariff uptake in the UK

MacPherson, Ronnie; Lange, Ian

doi:10.1016/j.enpol.2013.07.089

Cited by 43 publications

(21 citation statements)

References 13 publications

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“…Longhi (), for example, used these data and found that women have higher proenvironmental behaviour than men, and having a university degree also has a positive correlation with proenvironmental behaviour. MacPherson and Lange () used one of the indicators, exploring the determinants of green electricity tariff uptake in the UK . Thomas et al .…”

Section: Datamentioning

confidence: 99%

Do Environmental Concerns Affect Commuting Choices?: Hybrid Choice Modelling with Household Survey Data

Roberts

Popli

Harris

2017

Journal of the Royal Statistical Society Series A: Statistics in Society

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Summary.To meet ambitious climate change goals governments must encourage behavioural change alongside technological progress. Designing effective policy requires a thorough understanding of the factors that drive behaviours. In an effort to understand the role of environmental attitudes better we estimate a hybrid choice model (HCM) for commuting mode choice by using a large household survey data set. HCMs combine traditional discrete choice models with a structural equation model to integrate latent variables, such as attitudes, into the choice process. To date HCMs have utilized small bespoke data sets, beset with problems of selection and limited generalizability. To overcome these problems we demonstrate the feasibility of using this valuable modelling approach with nationally representative data. Our results suggest that environmental attitudes have an important influence on commute mode choice, and this can be exploited by governments looking to add to their climate change policy toolbox in an effort to change travel behaviours.

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Section: Datamentioning

confidence: 99%

Do Environmental Concerns Affect Commuting Choices?: Hybrid Choice Modelling with Household Survey Data

Roberts

Popli

Harris

2017

Journal of the Royal Statistical Society Series A: Statistics in Society

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“…While links between WTP for green energy and environmental awareness [36][37][38][39][40][41], between WTP and pro-environmental behavior [39,40,[42][43][44] and between WTP and knowledge [38,[44][45][46][47] have been found in previous studies, we judged these to be of a second-order effect and chose to focus on those attributes that could factor directly into marketing campaigns and could most easily be used to guide energy policy.…”

Section: Methodsmentioning

confidence: 99%

Towards marketing biomethane in France—French consumers’ perception of biomethane

Herbes

Chouvellon²,

Lacombe

2018

Energ Sustain Soc

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Background: French energy policy calls for ambitious growth in the biogas sector, with the quantity of biomethane fed into the public grid targeted at 8 TWh per year by 2023. Although today biomethane in France serves predominantly as vehicle fuel, the domestic heating market, with its high share of gas heating, should see biogas growth in the future, provided consumer demand can develop and suppliers can emerge savvy enough to respond to that demand. Methods: Towards this end, we conducted qualitative interviews with some mixed-methods elements with French consumers in the South of France to explore their knowledge of and attitudes towards biogas as well as their preferences for specific product features of biomethane-based gas products. Results: We found that today's consumers have little knowledge of biogas production and feel uncertain and doubtful about products. They can name reasons, both environmental and financial, for and against biogas. They favor biomethane products from agricultural residues and biodegradable household waste, rejecting energy crops. In principle, they value local production by small suppliers, find ecolabels helpful, and look favorably upon extra environmental benefits accruing from the sale of biogas. However, consumers labor under misconceptions regarding the costs of biomethane production. Conclusion: Crafting communication strategies that address widespread consumer doubt and consumer perceived risk is the challenge suppliers face in order to allow consumers to make a well-based decision.

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“…If people acknowledge that climate change exists and that they can contribute to its mitigation through a more environmentally conscious way of life, they often show an increased preference for green electricity [57]. MacPherson and Lange [58] revealed that people with high income, Green Party supporters, and people with very environmentally conscious behavior in their everyday life have more often switched to green electricity tariffs in the past. Kotchen and Moore [59] also noted that specific personal characteristics, such as environmental awareness, have an influence on the adoption of a green electricity tariff.…”

Section: Environmental Awareness and Personal Lifestylementioning

confidence: 99%

“…It seems obvious that people with a high awareness regarding environmental and sustainability issues are more likely to be interested in buying green electricity [53,56,57]. One way to gain information about consumer awareness is to ask whether participants are Green Party supporters [58]. In this study, the question was raised whether participants feel represented by the political platform of the Green Party.…”

Section: Hypothesis 4 -Environmental Awareness and Personal Lifestylementioning

confidence: 99%

To switch or not to switch? – Understanding German consumers’ willingness to pay for green electricity tariff attributes

Sauthoff

Danne

Mußhoff³

2020

Preprint

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Background In order to achieve an environmentally friendly and sustainable energy supply, it is necessary that this goal is supported by society. In different countries worldwide it has been shown that one way consumers want to support the energy transition is by purchasing green electricity. However, few people make the leap from their intention to a buying decision. This study explores parameters that influence whether German consumers decide to switch to a green electricity tariff. Methods We conducted a quota-representative online survey including a discrete choice experiment with 371 private households in Germany in 2016. For the econometric analysis, a generalized multinomial logit model in willingness to pay space was employed, enabling the estimation of WTP values to be as realistic as possible. Results The results show that consumers’ decision regarding whether or not to make the switch to green energy is mainly influenced by the source of green energy, whether a person can outsource the switching process, and a person’s attitude towards the renewable energy sources levy that currently exists in Germany. Conclusions As our findings indicate politics should focus on supporting wind and solar energy as German consumers prefer this sources over biogas. As suggested by our results, the EEG levy is a reason why consumers have lower WTP for a switch to a green tariff. Therefore a switching bonus with a specifically “framed” bonus in the amount of the current EEG levy could be a promising strategy for the increase of green energy tariff acceptance. Furthermore, attention should be given to psychological and behavioral aspects, as our results indicate that these factors influence the consumer’s choice for a green electricity tariff.

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Determinants of green electricity tariff uptake in the UK

Cited by 43 publications

References 13 publications

Do Environmental Concerns Affect Commuting Choices?: Hybrid Choice Modelling with Household Survey Data

Do Environmental Concerns Affect Commuting Choices?: Hybrid Choice Modelling with Household Survey Data

Towards marketing biomethane in France—French consumers’ perception of biomethane

To switch or not to switch? – Understanding German consumers’ willingness to pay for green electricity tariff attributes

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