Determinants of Intention to Use Mobile Phone Caller Tunes to Promote Voluntary Blood Donation: Cross-Sectional Study

Appiah, Bernard; Burdine, James N.; Aftab, Ammar; Asamoah‐Akuoko, Lucy; Anum, David A; Kretchy, Irene A.; Samman, Elfreda; Appiah, Patience B; Bates, Imelda

doi:10.2196/mhealth.9752

Cited by 15 publications

(10 citation statements)

References 53 publications

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“…Various strategies have considered using information and communication technologies in general, and Internet-based smart phones in particular, to promote, motivate, recruit and retain blood donors. Simple approaches such as sending text messages (SMS, short message service), participating in WhatsApp chats, or using ringtones in Ghana have proven effective for promoting blood donation [ 16 ]. In this sense, the emergence and growing use of digital collaborative platforms means that they could become a very useful tool for encouraging blood donation, especially among younger people.…”

Section: Introductionmentioning

confidence: 99%

Using Digital Platforms to Promote Blood Donation: Motivational and Preliminary Evidence from Latin America and Spain

Torrent‐Sellens

Salazar-Concha

Ficapal‐Cusí

et al. 2021

IJERPH

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The lack of blood donors is a global problem that prevents the demand for blood prompted by an ageing population and increased life expectancy from being met. The aim of this study was to conduct an initial exploration of the reasons for using digital platforms in blood donation. Using a Theory of Planned Behaviour (TPB) framework, microdata for 389 participants from Latin American countries and Spain, and Partial Least Square-Structural Equation Modelling (PLS-SEM), the study obtained three main prediction paths. The first two started from feelings of trust in the digital community and a positive mood state associated with a modern lifestyle, and they were linked to attitudes and behavioural control in the explanation of the intention to donate and actual blood donation. The third path started from modern lifestyles, and was linked to the subjective norm in the prediction of intention and actual donation. These paths represent one of the very first attempts to predict intentions of donation and collaborative donation by taking a PLS-SEM approach. By determining the paths underpinning collaborative blood donors’ motives, the results of this study provide strong support for the usefulness of the TPB model within the context of digital platform use and blood donation.

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Section: Introductionmentioning

confidence: 99%

Using Digital Platforms to Promote Blood Donation: Motivational and Preliminary Evidence from Latin America and Spain

Torrent‐Sellens

Salazar-Concha

Ficapal‐Cusí

et al. 2021

IJERPH

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“…Because it was practically impossible to have a list of respondents at these sites, purposive sampling was used rather than random sampling. The detailed method has been published elsewhere with a focus on blood donation …”

Section: Methodsmentioning

confidence: 99%

“…The detailed method has been published elsewhere with a focus on blood donation. [40] A total of 956 respondents (99.1%) took part in the ADR study from October 2016 to December 2016, out of the 965 eligible respondents who were approached to be interviewed. The nine did not complete the questionnaires because they had to leave the blood donation sites.…”

Section: Study Design and Populationmentioning

confidence: 99%

Consumer reporting of suspected adverse drug reactions: modelling the acceptance of mobile phone caller tunes to raise awareness

Appiah

Yoshikawa

Asamoah‐Akuoko

et al. 2019

J Pharm Health Serv Res

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Objectives Our main aim was to identify the factors that may influence consumers’ acceptance of mobile phone caller tunes to increase awareness of consumer reporting of suspected adverse drug reactions (ADRs). Mobile phone caller tunes — the songs or messages callers hear — are popular in Africa and Asia but have not been used to aid reporting of adverse drug reactions (ADRs). We also aimed to evaluate the psychometric properties of a survey instrument adapted for caller tunes and ADRs. Methods A cross‐sectional survey based on the technology acceptance model (TAM) was conducted among 486 non‐ADR‐themed caller tune users and 470 mobile phone users with no caller tunes in Accra, Ghana. Participants were purposively recruited from voluntary blood donation sites. After testing the validity and reliability of TAM constructs, a structural equation modelling approach was used to evaluate the factors that could influence the acceptance of caller tunes for increasing awareness of consumer reporting of ADRs. Key findings Perceived usefulness and perceived ease of use had significant positive effects on consumers' acceptance of caller tunes for increasing awareness of consumer reporting of ADRs. However, whereas free of cost had significant positive effects on the acceptance of caller tunes among those with non‐ADR‐themed caller tunes (β = 0.15, P = 0.006), it was not so for those lacking caller tunes (β = 0.05, P = 0.229). The survey instrument met acceptable validity and reliability criteria. Conclusions Our findings show that consumers would generally accept caller tunes on ADRs — if created — to aid consumer reporting of suspected ADRs, but there are research and practice considerations.

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“…Advertising: it was explored the use of posters (Lefrère and Danic, 2012) and postage stamps (Lefrère and Danic, 2010), social media in motivation and recruitment of blood donors (Sumnig et al, 2018), the use of radio advertising to stimulate donation (Martin-Santana et al, 2018), ringtones on a mobile phone to promote donation (Appiah et al, 2018), use of Facebook (Rodrigues et al, 2018), donor management through online media (Aravindakshan et al, 2015).…”

Section: Figure 1 Number Of Publications By Yearmentioning

confidence: 99%

“…2015-2019: focus on donor retention and the use of modern marketing communication tools. Most of the articles are devoted to modern marketing tools in the service of blood ( Figure 5): Internet media (Aravindakshan et al, 2015), mobile applications (Yuan et al, 2016), interpersonal communications (Abril, 2016), motivational interview (France et al, 2017), e-mail (Bachegowda et al, 2017), Donor Day (Kranenburg et al, 2017), social networks (Sumnig et al, 2018), radio (Sumnig et al, 2018), mobile melodies (Appiah et al, 2018), motivational interview (France and France, 2018), WhatsApp (Rodrigues et al, 2019), text messages (Gemelli, 2018;Moussaoui et al, 2019), loyalty programs (Greffin, 2018), tools for attracting new donors (Senaldi, 2019) and retaining existing ones (Leipnitz et al, 2018;Hashemi et al, 2019).…”

Section: Figure 1 Number Of Publications By Yearmentioning

confidence: 99%

Analysis Of The Marketing Activities In The Blood Service: Bibliometric Analysis

Khomenko

Saher

Polcyn

2020

HEM

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This paper summarizes the arguments and counterarguments within the scientific discussion on the marketing activities of blood service for over the last 20 years. The main purpose of the research is to understand the content and characteristics of existing research in the field of marketing in blood service to determine the direction of future research for both scientists and practitioners. Systematization of the literary sources and approaches for solving the problem of marketing in blood service indicates that a large amount of research in the field of marketing activities of blood service for the last 20 years requires a synthesis of existing research. The relevance of this scientific problem decision is that one of the criteria for the health level of the country’s population is the availability of a sufficient number of blood donors (Global, 2017). Moreover, marketing activities of blood service allow to attract and retain the required number of donors and receive from them a sufficient amount of blood and its components. Investigation of the topic of the marketing activities in the blood service in the paper is carried out in the following logical sequence: it was determined the influence of authors, journals, and articles about marketing in the blood service, studied and identified marketing clusters in the blood service, conducted the content analysis and presented the visualization of scientific literature on marketing activities in the blood service. Methodological tools of the research methods were 2000-2019 years. The object of research is 262 relevant articles published in 25 journals over the period 2000–2019 because, namely, they explain the essence of marketing activity in blood service facilities. The paper presents empirical analysis publications on marketing in the blood service during the last 20 years, which showed that the most influential journals were Transfusion, Vox Sanguinis, and Transfusion Medicine Reviews. The most famous authors are Wakefield M.A., Gillespie T.W., Glynn S.A., Lemmens K.P.H., Bednall T.C., Sojka B.N., Masser B.M. The classification literature on marketing in the blood service is presented in the areas of recruitment and retention strategies, influence, and incentives for planned behavior, decision-making on donation. Each five-year plan covers research in the following areas: understanding donor behavior to develop engagement and use strategies, finding ways to recruit new donors, marketing tools to work with donors, focusing on donor retention, and using modern marketing communication tools. The research empirically confirms and theoretically proves that it is advisable to focus on the introduction of the most modern tools of marketing communications (messengers, mobile applications, ringtones on mobile phones, social networks) in combination with traditional (radio, brochures, videos, SMS messages, motivational interviews, and loyalty programs). It is also recommended to pay attention to average when building the loyalty of existing donors to increase the amount of blood donated by more donors and improve the quality of donors and blood safety. The results of the research can be useful for blood services and companies who promote unpaid voluntary donation. Keywords: blood donor, blood service, marketing, marketing activities, motivation, promotion, recruitment, retention.

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Determinants of Intention to Use Mobile Phone Caller Tunes to Promote Voluntary Blood Donation: Cross-Sectional Study

Cited by 15 publications

References 53 publications

Using Digital Platforms to Promote Blood Donation: Motivational and Preliminary Evidence from Latin America and Spain

Using Digital Platforms to Promote Blood Donation: Motivational and Preliminary Evidence from Latin America and Spain

Consumer reporting of suspected adverse drug reactions: modelling the acceptance of mobile phone caller tunes to raise awareness

Analysis Of The Marketing Activities In The Blood Service: Bibliometric Analysis

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