2022
DOI: 10.20527/ecoplan.v5i2.546
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Determinants of Micro, Small, and Medium Enterprises: The Case of an Emerging Economy in Indonesia

Abstract: The covid-19 pandemic has worsened Indonesia’s economic situation. Most households have tried to survive by running their own business because they have just been fired from their latest company. Unfortunately, this business cycle forced families to reduce production costs due to less aggregate product demand. Many of them collapsed, and fewer survived. The condition of natural selection is to make government create a proper policy to prevent bad things happen in the future since MSME is categorized as an info… Show more

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Cited by 2 publications
(2 citation statements)
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“…Hal ini menyoroti potensi intervensi strategis untuk meningkatkan kemampuan ekspor UMKM. Selain itu, studi yang dilakukan oleh Wicaksono Wicaksono (2022) menggarisbawahi dampak positif investasi tenaga kerja dan modal terhadap produktivitas dan rasio ekspor UMKM, yang menunjukkan area potensial untuk mendapatkan dukungan dan intervensi yang ditargetkan.…”
Section: Pendahuluanunclassified
“…Hal ini menyoroti potensi intervensi strategis untuk meningkatkan kemampuan ekspor UMKM. Selain itu, studi yang dilakukan oleh Wicaksono Wicaksono (2022) menggarisbawahi dampak positif investasi tenaga kerja dan modal terhadap produktivitas dan rasio ekspor UMKM, yang menunjukkan area potensial untuk mendapatkan dukungan dan intervensi yang ditargetkan.…”
Section: Pendahuluanunclassified
“…Businesses use a variety of techniques to develop a brand image, such as packaging or labeling, brand name, logo, color, promotion, and marketing strategies (Keller et al, 2011). According to Pramono et al (2021), the corporation must implement a decent and right approach in order to gain customers' interest and maintain a competitive advantage over other competitors. Consumer trust is increased through knowledge about the environmentally friendly product; hence influences green brand value to the company (Waites et al, 2020).…”
Section: Green Marketing and Green Brand Imagementioning
confidence: 99%