Determinants of the intention of smartphone usage by mobile internet users for m-services

Ltifi, Moez

doi:10.1108/md-09-2017-0869

Cited by 19 publications

(12 citation statements)

References 66 publications

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“…Millennials are considered digital natives (Prensky, 2001) frequently exposed to information and communication technology products and less likely than their elders to exhibit patriotism (Pew, 2011). As millennials have often been used in samples of consumer studies (Ltifi, 2018;Duffett, 2015) and are both current and future major users of smartphone brands, we focus on millennials to understand which constructs of corporate image help develop patriotic brands and how corporate image affects consumers' purchase intentions.…”

Section: Sampling Methods and Data Collectionmentioning

confidence: 99%

Exploration of patriotic brand image: its antecedents and impacts on purchase intentions

Teng

Liao

et al. 2020

APJML

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PurposeThe recent rise of economic nationalism intensifies consumers' patriotic attitudes toward goods or services and thus encourages enterprises to build patriotic brand images. Nevertheless, few studies have discussed how a patriotic brand image is developed. The purpose of this study aims to fill the gap by examining whether and how a positive corporate image helps a domestic brand establish a patriotic brand image and in turn enhances consumers' purchase intentions in relation to domestic brand products.Design/methodology/approachA research model identifying the antecedents of patriotic brand image (the components of corporate image) is proposed and empirically tested using structural equations with a questionnaire investigating Taiwanese college students' attitudes toward Taiwanese smartphone brands. Three competing models are also proposed and tested to confirm the appropriateness of the research model.FindingsIn addition to the widely recognized impact of perceived quality on purchase intentions, patriotic brand image is found to be effective in enhancing local consumers' intentions to purchase domestic brand products. To shape a patriotic brand image, perceived quality, perceived corporate ability and perceived corporate integrity are the direct approaches, while perceived corporate social responsibility works through perceived corporate integrity, and perceived employer brand enhances only perceived corporate social responsibility.Research limitations/implicationsPotential sampling (college students) and subject (smartphones) biases may limit the generalizability of the presented findingsPractical implicationsWhile patriotic appeals have long been used in marketing communication, they are also likely to precipitate negative brand associations (e.g. nationalism), offending consumers in other countries. By contrast, the development of a positive corporate image serves as an implicit and neutral approach to building a patriotic brand image and can help domestic brands attract local consumers with less harm to foreign markets.Originality/valueThis study is one of notably few studies discussing patriotic brand image and its impacts on purchase intentions. This study also identifies the antecedents of patriotic brand image and how each of them affects patriotic brand image. The findings can help guide domestic brands in building a patriotic brand image.

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Section: Sampling Methods and Data Collectionmentioning

confidence: 99%

Exploration of patriotic brand image: its antecedents and impacts on purchase intentions

Teng

Liao

et al. 2020

APJML

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“…Although younger generations have often been used as the sample source in consumer studies of ICT products or services (Duffett, 2015;Ltifi, 2018), ethical consumption (Bucic et al, 2012) and ethnocentrism (Jin et al, 2015), it is a research limitation of this study, as the sample only consists of college students from one university in Taiwan. Hence, the sample is not sufficiently representative.…”

Section: Conclusion Limitations and Future Researchmentioning

confidence: 99%

Importance of corporate image for domestic brands moderated by consumer ethnocentrism

Teng

2019

JPBM

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Purpose Although consumers’ tendency to support domestic companies by buying local products is growing, few studies discuss the corporate branding for domestic brands. This study aims to help domestic brands develop corporate branding strategies by examining the effects of corporate image of domestic brands on customers’ purchase intentions. Design/methodology/approach This study investigates various aspects of corporate image, including product quality, corporate ability, corporate social responsibility (CSR) and local-customer-first (a measure that is identified in this study). It conducts a survey (N = 283) and tests eight hypotheses with bivariate regression analyses with SPSS, Hayes’ PROCESS macro and structural equation modelling with AMOS to identify significant relationships. Findings The results show that all aspects of corporate image have significant positive effects on customers’ purchase intentions towards domestic brands. However, the effect of CSR image on purchase intention is fully mediated by the corporate ability and product quality images, whereas consumer ethnocentrism moderates the corporate ability and local-customer-first images. Originality/value This study contributes to the literature by examining the effect of corporate image on customers’ domestic brand purchase intentions in emerging economies when the product quality image in the country is low. This study also identifies a new factor, local-customer-first, and its positive effect on purchase intention. It is recommended that domestic brands strengthen their CSR, corporate ability and local-customer-first images to gain local customers’ support. Furthermore, it is found that corporate ability and local-customer-first are more highly valued by ethnocentric consumers. These findings can help domestic brands develop corporate branding strategies.

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“…[20]. Previous research has found that hedonic value has a positive effect on customer intention [21]- [23], [25], [28]. Thus: H5: Hedonic value has a positive effect on the intention to adopt…”

Section: Hedonic Valuementioning

confidence: 92%

Investigating Customers‘ Intention to Adopt Click and Collect Service In E-Commerce in Indonesia

Berlianto¹,

Pramono²,

Meilani³

2020

Proceedings of the First International Conference of Science, Engineering and Technology, ICSET 2019, November 23 2019, Jakarta

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Determinants of the intention of smartphone usage by mobile internet users for m-services

Cited by 19 publications

References 66 publications

Exploration of patriotic brand image: its antecedents and impacts on purchase intentions

Exploration of patriotic brand image: its antecedents and impacts on purchase intentions

Importance of corporate image for domestic brands moderated by consumer ethnocentrism

Investigating Customers‘ Intention to Adopt Click and Collect Service In E-Commerce in Indonesia

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