Determinants of trust in B2C e-commerce and their relationship with consumer online trust

Bojang, Ismaila; Медведев, А. Н.; Spasov, Kamen B.; Matvevnina, Arina I.

doi:10.1063/1.5013938

Cited by 23 publications

(17 citation statements)

References 8 publications

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“…These findings are consistent with the earlier discovery in which they stressed the importance of the privacy of feel in consumer confidence online inspire' (Bojang, 2017). It should be noted that the reputation of the company, structural best, and the feasibility of the trust, and the influence of initial consumer trust of the attitude of online shopping.…”

Section: Discussionsupporting

confidence: 91%

E-COMMERCE & ONLINE MARKETING: RISKS ASSOCIATED WITH ONLINE SHOPPING

Indriyani

2021

DIJDBM

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In addition to shopping website, online Business also provides the organization with a lot of advertising opportunities web-based; the strategy to develop the market through online channels has lead to interest, and the seller to apply this strategy to improve their products and services. The use of the innovation (ie PC, Web) in online shopping or marketing to improve marketing operations. The trend of online shopping is becoming faster and faster. Now, the public perception about e-commerce has been adapted and consumers taking risks. In this study, the ideas of different researchers put forward. Researching the trends and status of women in the field of electronic commerce. It is believed that women in this era do very difficult shopping. The risk or the main factor that women prevent their online shopping is a factor of "trust". They just like to shop when they hear positive words from their family or their friends.

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Section: Discussionsupporting

confidence: 91%

E-COMMERCE & ONLINE MARKETING: RISKS ASSOCIATED WITH ONLINE SHOPPING

Indriyani

2021

DIJDBM

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“…Secondly, there is the risk of loss of privacy because of Internet fraud or hacker intrusion. The open nature of the Internet as a transaction infrastructure and its global nature create uncertainty around online transactions, and this makes trust and risk crucial elements of e-commerce (Bojang 2017;Hoffman, Novak & Peralta 1999;Pavlou 2003). In addition, Yousafzai, Pallister and Foxall (2003) as well as Yousefi and Nasiripour (2015) argue that the notion of trust is perhaps the most important component of electronic banking transactions.…”

Section: Introductionmentioning

confidence: 99%

Navigating selected perceived risk elements on investor trust and intention to invest in online trading platforms

Maziriri

Mapuranga

Madinga

2019

J. econ. financ. sci.

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Orientation: In the contemporary global business environment, online trading is a new distribution channel and trading platforms are products of investment and financial services companies.Research purpose: This study determined the influence of perceived risk elements on investor trust and the intention to invest in online trading platforms among students at a selected university in South Africa.Motivation for the study: The significance of how perceived risk elements may influence an investor’s trust and the intention to invest in online trading has largely been overlooked in previous research. Therefore, the principal objective of this study was to address this research gap.Research approach, design and method: A structural equation modelling (SEM) procedure was applied to perform the hypotheses testing using the AMOS (version 25.0) package.Main findings: All the perceived risk elements had a positive and a significant impact on investor trust as well as the intention to invest in online trading platforms.Practical/managerial implications: This study provides fruitful implications to practitioners. The collective knowledge on dimensions of perceived risk will be advantageous to managers in understanding consumer risk perception and how students attempt to reduce these risks. Hence, this will also help managers to implement risk-reduction strategies in order to increase the prospect of students investing in their online trading platforms.Contribution/value-add: This study stands to add new knowledge to the present body of investment management and financial management literature in Africa – a context that has not received much research attention in developing countries.

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“…The limitation of the study is the scope of survey participants. Although many studies found that young and highly educated college students fit well for online behavior study (Bojang et al , 2017; Rifon et al , 2005), this study can be extended in the future to recruit more general consumers in various age groups to confirm greater validity in compensatory adaptation for missing cues.…”

Section: Discussionmentioning

confidence: 88%

Examining the effectiveness of compensatory adaptation from a consumer's perspective in evaluating products online

Lim

Wollscheid

Ayyagari

2020

AJB

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PurposeConsumers often encounter issues of perceived ambiguity and performance risk when attempting to evaluate experience goods being offered online. Sellers try to alleviate this knowledge gap often seen in a medium of low naturalness by engaging in effective compensatory adaptation. This research theoretically looks into three primary aspects of compensatory adaption and their potential in securing communication of high-quality information between the online seller and consumer.Design/methodology/approachUtilizing survey data and structural equation modeling, this study tests the effectiveness of different aspects of compensatory adaption to alleviate the knowledge gap in a medium of low naturalness.FindingsDrawing on media naturalness theory and the tripartite model of attitude, this paper identifies three theoretical components that significantly affect the effectiveness of compensatory adaption. They are information retrieval capability from the cognitive/logical aspect, information richness from the affective/audiovisual aspect and interactivity from the behavioral aspect. The effectiveness of compensatory adaptation proves to have a positive impact on perceived information quality.Originality/valueTo the best of our knowledge, this is the first paper in the information systems literature to examine the compensatory adaptation tools for effective transfer of information. This study contributes to the academics by providing three handles to improve effectiveness of compensatory adaptation toward information quality. We focus on three compensatory adaptation tools in cognitive/logical, affective/audiovisual and behavioral aspects, and this compensation perspective leads to three practical factors that affect effective transfer of information between online sellers and consumers. The result of this study complements the nomological network of the enablers and impediments of e-commerce.

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Determinants of trust in B2C e-commerce and their relationship with consumer online trust

Cited by 23 publications

References 8 publications

E-COMMERCE & ONLINE MARKETING: RISKS ASSOCIATED WITH ONLINE SHOPPING

E-COMMERCE & ONLINE MARKETING: RISKS ASSOCIATED WITH ONLINE SHOPPING

Navigating selected perceived risk elements on investor trust and intention to invest in online trading platforms

Examining the effectiveness of compensatory adaptation from a consumer's perspective in evaluating products online

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