Determination of Business Strategy with the SWOT Method on Snail Chips Product at PT. X Kediri

Abstract

This study aims to determine the business strategy used in increasing sales of snail chips at PT.X based on quadrants. The research method used was observation and interviews to get information about the company's Strength, Weakness, Opportunity, and Threat to the workforce at PT. X. From each item, we determine the weight, rating, and score of each item. Then the results obtained value is located in quadrant II, with the decision making carried out strength activities to reduce the threats that come. The decision then has alternatives, including 1) increasing cooperation with new collectors to balance the increasing volume of demand and reach more comprehensive consumers; 2) Planning the schedule on time if an increase in demand volume occurs; 3) Competitors with low prices but not superior quality. The conclusion under the objectives is the result of the matrix calculation value is in quadrant II with the type of Strength and Threat decision.