Determination of Consumer Value and Purchase Decisions: Analysis of Product Quality, Location, and Promotion

Abstract

Literature review is useful as a first step to initiating a study. Before determining the title, it's a good idea to prepare supporting articles for research, including previous research or as relevant research. Relevant and theory-reinforced articles are needed to look at the relationship between variables and build hypotheses. This article discusses variables that affect consumer value and consumer decisions to make decisions. The variables of product quality, location and promotion became the variables with the 3 highest values ​​at the time of the pre-research survey. Of course not all factors that influence purchasing decisions and consumer value are discussed in this article, only a small part will be reviewed and reviewed. The results of the review show that all exogenous variables have a direct or indirect effect on endogenous variables.

Factors Affecting Customer Repurchase Intention: Case Study on Food Delivery Application

“…Previous research claims that epromotion positively and significantly impacts perceived value (Hanaysha, 2018;Septiano & Sari, 2021). Based on the findings of this study, the following hypothesis was developed:…”

Halal Certification Role as Mediation in Efforts to Increase Halal Awareness, Customer Value, and Purchasing Decisions on DKI Jakarta’s Halal Culinary Consumers

“…Thus, business actors agree that a product labeled halal has an influence on product sales (Helmi et al, 2019). Other research explains that a direct relationship with customer value has a significant positive impact on Victor Pascalis Gazali , Fahrul Riza purchasing decisions (Asyhari & Yuwalliatin, 2022;Septiano & Sari, 2021). Other research explains that the halalness of a product is not limited to the ingredients contained in it but also the Islamic values and cleanliness in it (Pratiwi et al, 2022;Wibowo & Mandusari, 2018), proposed hypothesis: H1: Halal Awareness has a positive and significant effect on Halal Certification.…”

“…Purchase Decision is defined as the process of selecting two or more alternative options starting from searching, evaluating product searches until consumers choose one of these options (Sandria et al, 2022). Products that are Halal certified will be directly proportional to high halal awareness, and halal awareness itself will influence decisions in purchasing halal food (Setyaningsih & Marwansyah, 2019;Efendi, 2020;Fathoni et al, 2023), while other studies have concluded that there is a significant positive direct relationship between customer value and purchasing decisions (Asyhari & Yuwalliatin, 2022;Rahman, 2020;Septiano & Sari, 2021)…”

Pengaruh Citra Merek, Harga Dan Promosi Terhadap Keputusan Pembelian Smartphone

“…Keputusan pembelian dalam penelitian ini ialah sebuah proses mengambil putusan dalam membeli produk iPhone dan penjual akan menjalankan strategi promosi agar konsumen memutuskan untuk membeli produknya. Indikator keputusan pembelian menurut Septiano & Sari (2021), dibagi menjadi empat: kemantapan pada iPhone yakni Kualitas iPhone membuat konsumen merasa puas setelah melakukan keputuskan pembelian produk iPhone; kebiasaan membeli iPhone yakni pengulangan secara kontinu untuk membeli iPhone, pelanggan membeli produk berdasarkan kebiasaan, tidak berdasarkan loyalitas terhadap merek dan konsumen punya produk berulang kali tidak karena merek produk, tetapi karena konsumen akrab dengan produk dan terbiasa mencari informasi mengenai produk tersebut; memberikan rekomendasi pada orang lain yakni mengajak untuk membeli atau menyarankan produk iPhone kepada seseorang atau lebih bahwa produk tersebut dapat dipercaya; niat melakukan pembelian ulang yakni individu yang melakukan pembelian produk iPhone dan memutuskan untuk membeli lagi produk yang sama karena minat konsumen dalam membeli suatu produk dilihat dari pengalaman pembelian yang sudah dilakukan di masa lalu.…”