Determination of Porter's generic competition strategies in halal hotels: A research on managers

Abstract

Bu çalışma "Helal turizm alanında faaliyet gösteren otellerin stratejik rekabet faktörlerinin belirlenmesi üzerine bir araştırma: Antalya ili örneği" isimli doktora tezinden faydalanılarak hazırlanmıştır.

A conceptual model for Muslim-friendly hotel entrepreneurship

“…It has been determined that the information provided about the halal understanding features are as follows: The concept of the hotel, halal hotel certificate, halal food-beverage, no alcohol, no gambling, masjid, separate facilities for genders, religious activities, religious activities for children, and faith destinations close to the hotel. According to the research conducted by Gündüz and Topaloğlu (2021), MFHs offer value to customers based on different competitive strategies. These are the effort to create a positive reputation in the industry (differentiation strategy), the effort to provide service above expectations (cost-oriented strategy), the reduction of distribution costs (cost leadership strategy), and the focus on the high-price market (focus differentiation strategy).…”

Turizm Alanında Çok Yönlü Araştırmalar

“…Halal tourism facilities are those that cater to the religious, cultural, and dietary needs of Muslim travellers. Some of the common facilities and services offered by halal tourism providers include (Gündüz & Topaloğlu, 2021):…”