DETERMINATION OF PURCHASE INTENT DETERMINATION OF PURCHASE INTENTION THROUGH BRAND AWARENESS AND PERCEIVED QUALITY (Case Study: For consumers PT. Sentosa Santosa Finance Tangerang area)

Abstract

This study aims to analyze: 1) the effect of brand awareness on the purchase Intention of the customer CS Finance Tangerang area 2) the influence of brand awareness on perceived quality in customers CS Finance Tangerang area and 3) the influence of perceived quality on purchase decisition on CS Finance Tangerang area customers. This study uses a conclusive research design that is research designed to help decision making in determining, evaluating and choosing the best alternatives in solving research problems. The type of research that the author uses in the design of conclusive research is a type of descriptive research that is research that aims to explain the causal relationship between variables with the specification of a single cross-sectional design research technique in which data collection activities are carried out from one respondent for a particular moment. This research was analyzed with Structural Equation Modeling (SEM) analysis with Lisrel, a statistical modeling technique that is very cross-sectional, linear and general. Included in the Lisrel SEM is factor analysis, path analysis and regression. The study was conducted from February to August 2018. Respondents were 200 samples at CS Finance Tangerang area customers. The results of the study are: 1) the positive and significant influence of brand awareness on purchase intention on CS Finance Tangerang area customers 2) the positive and significant influence of brand awareness on perceived quality in consumers of CS Finance Tangerang area and 3) the influence positive and significant perceived quality of purchase intention in CS Finance Tangerang area consumers.

Model of Brand Image and Purchasing: Price Perception and Product Quality (Literature Review of Marketing Management)

“…The purchase decision is a problem-solving approach to human activities to buy goods or services in fulfilling their wants and needs which consists of identifying needs and wants, searching for information, evaluating alternative purchases, purchasing decisions and behavior after purchase (Swastha, 2007). This is in line with the results of research conducted previously by: (Ikhsani & Ali, 2017), (Ali, Narulita, et al, 2018b), (Brata et al, 2017), (Ikhsani & Ali, 2017), (Ali, 2019b), (Yunita & Ali, 2017), (Mappesona et al, 2020), (Novansa, Hafizh, Ali, 2017), (Sivaram et al, 2020), (Richardo et al, 2020).…”

“…Buying Decision have been examined extensively by previous researchers including: (Richardo et al, 2020), , (Yunita & Ali, 2017), (Brata et al, 2017), (Ali, 2019a), (Mappesona et al, 2020), (Ali, 2019a), (Novansa, Hafizh, Ali, 2017), (Sivaram et al, 2020), (Thanh Nguyen et al, 2019), (Ali, Evi, et al, 2018), (Ali, 2019b), (Anggita & Ali, 2017), (Toto Handiman & Ali, 2019), and (Ali, Narulita, et al, 2018b).…”

Model Minat Beli Dan Keputusan Pembelian Iklan:pemasaran Multi Channels Dan Discount Di Portal Berita Online MEDCOM.ID.

“…Hubungan atau pengaruh variabel multi-channels terhadap minat beli ini sejalan dengan artikel sebelumnya di antaranya, adalah: , (Richardo et al, 2020), (Yunita & Ali, 2017), (Ali, 2019a), (Brata et al, 2017), (Anggita & Ali, 2017b), (Thanh Nguyen et al, 2019), (Novansa & Ali, 1926), (Mappesona et al, 2020) (Ali, Evi, et al, 2018), and (Ali, Narulita, et al, 2018a). (Ali, 2019a), and (Sivaram et al, 2020), (Bimaruci et al, 2020).…”

“…Hubungan atau pengaruh variabel multi channels terhadap keputusan pembelian ini sejalan dengan artikel sebelumnya di antaranya, adalah: (Ikhsani & Ali, 2017), (Ali, Narulita, et al, 2018b), (Brata et al, 2017), (Ikhsani & Ali, 2017), (Ali, 2019b), (Yunita & Ali, 2017), (Mappesona et al, 2020), (Novansa, Hafizh, Ali, 2017), (Sivaram et al, 2020), (Richardo et al, 2020). (Richardo et al, 2020), (Ali, Evi, et al, 2018), (Ikhsani & Ali, 2017), (Ali, Evi, et al, 2018), (Mappesona et al, 2020), (Novansa & Ali, 2017), (Thanh Nguyen et al, 2019).…”

Pengaruh Faktor Penentu Pribadi Praktik Pemasaran Hijau Dan Hambatan Harga Terhadap Perilaku Pembelian Produk Pangan Organik Di Supermarket Indonesia

“…Pengetahuan tentang makanan organik banyak dikaitkan dengan kualitas produk baik dari faktor unsur gizi yang dikandung maupun dari aspek keamanan pangannya. Secara umum terkait kualitas dan keputusan pembelian produk sudah banyak diteliti oleh, (Ali, Evi, et al, 2018), (Sitio & Ali, 2019), (Richardo et al, 2020), (Ali, 2019), (Mappesona et al, 2020), (Sivaram et al, 2020), (Thanh Nguyen et al, 2019), (Ali, Evi, et al, 2018), (Toto Handiman & Ali, 2019), (Ali, Narulita, et al, 2018). Lebih terperinci pengetahuan subyektif konsumen tentang makanan organik terbukti menjadi faktor penting dalam menjelaskan konsumsi sayuran organik secara signifikan, dan berhubungan langsung dengan konsumsi sayuran organik.…”