2016
DOI: 10.2527/jas.2016-0894
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Determination of the effect of brand and product identification on consumer palatability ratings of ground beef patties1,2,3

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Cited by 11 publications
(14 citation statements)
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References 39 publications
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“…There were no differences (P > 0.05) among GB treatments for appearance liking, juiciness, overall flavor liking, beef flavor liking, and overall liking. These results are similar to previous reports that have shown little to no variation in consumer palatability ratings for GB of various fat levels (Wilfong et al, 2016;Beavers, 2017;Pohlman, 2017); however, in the Wilfong et al (2016) study, the authors showed an increase in juiciness with increased fat percentage, which was not observed in the current work. Furthermore, all 3 GB treatments were rated higher (P < 0.05) than all 3 GBA for appearance liking, overall flavor liking, beef flavor liking, and overall liking.…”
Section: Consumer Palatability Evaluationsupporting
confidence: 92%
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“…There were no differences (P > 0.05) among GB treatments for appearance liking, juiciness, overall flavor liking, beef flavor liking, and overall liking. These results are similar to previous reports that have shown little to no variation in consumer palatability ratings for GB of various fat levels (Wilfong et al, 2016;Beavers, 2017;Pohlman, 2017); however, in the Wilfong et al (2016) study, the authors showed an increase in juiciness with increased fat percentage, which was not observed in the current work. Furthermore, all 3 GB treatments were rated higher (P < 0.05) than all 3 GBA for appearance liking, overall flavor liking, beef flavor liking, and overall liking.…”
Section: Consumer Palatability Evaluationsupporting
confidence: 92%
“…The reported fat percentages are lower than the labeled fat percentages at retail. But this is similar to previous works that have reported the fat percentage of various retail GB (Wilfong et al, 2016;Najar-Villarreal et al, 2019). This could also be the result of differences in measurement techniques.…”
Section: Cooking Characteristicssupporting
confidence: 91%
“…Table 1 shows the demographic profile of consumers varied, yet were comparable to those reported in other beef consumer work conducted in Manhattan, KS (Wilfong et al, 2016a(Wilfong et al, , 2016bMcKillip et al, 2017;Vierck et al, 2018;Drey et al, 2019). Male and female consumers were similarly represented, while the majority of consumers were Caucasian/white and single.…”
Section: Participant Demographics and Factors Emphasized When Purchasing Beefsupporting
confidence: 58%
“…For beef, a recent study found CAB ground beef products to increase in overall liking ratings by 11% to 25% when consumers were informed of the brand prior to sampling (Wilfong et al, 2016).…”
Section: Impact Of Branding On Consumer Palatability Traitsmentioning
confidence: 99%