2016
DOI: 10.2527/jas.2016-0893
|View full text |Cite
|
Sign up to set email alerts
|

The effect of branding on consumer palatability ratings of beef strip loin steaks1,2

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
2
1
1
1

Citation Types

3
10
1

Year Published

2016
2016
2024
2024

Publication Types

Select...
8
1

Relationship

1
8

Authors

Journals

citations
Cited by 20 publications
(14 citation statements)
references
References 29 publications
3
10
1
Order By: Relevance
“…Similar to the current study, disclosing brand and product information has been reported to have an effect on many other products when evaluated by consumers. A recent study reported that CAB and "Angus" branding resulted in increased consumer ratings (10-16%) for beef strip loin steaks (Wilfong et al, 2016). The same study found that USDA Choice and Select branding had no effect on eating quality and, much like the current study, provided evidence that branding alone does not benefit beef eating quality, only branding with brands consumers view as high quality (Wilfong et al, 2016).…”
Section: Effect Of Branding On Consumer Palatability Ratings Of Grounsupporting
confidence: 62%
“…Similar to the current study, disclosing brand and product information has been reported to have an effect on many other products when evaluated by consumers. A recent study reported that CAB and "Angus" branding resulted in increased consumer ratings (10-16%) for beef strip loin steaks (Wilfong et al, 2016). The same study found that USDA Choice and Select branding had no effect on eating quality and, much like the current study, provided evidence that branding alone does not benefit beef eating quality, only branding with brands consumers view as high quality (Wilfong et al, 2016).…”
Section: Effect Of Branding On Consumer Palatability Ratings Of Grounsupporting
confidence: 62%
“…In our study, consumers rated Low Choice steaks higher for tenderness, flavor liking, and overall liking than Select steaks, yet Select steaks were similar to Top Choice steaks for both tenderness and overall liking. Other authors have reported similar results, with steaks with Modest and Moderate marbling found similar to steaks with Slight marbling for tenderness and overall liking (Savell et al, 1987;Wilfong et al, 2016). Consumers in the current study also rated a higher percentage of Select samples as acceptable for each palatability trait (> 81%) than has typically been reported by other authors (61 to 80%; O'Quinn et al, 2012;Corbin et al, 2015;Lucherk et al, 2016).…”
Section: Quality Gradecontrasting
confidence: 34%
“…These reports included beef that had an average WBSF of >3.1 kg, even in the Moderate marbling category, and thus typically reported differences in tenderness of > 0.5 kg between steaks with Moderate and Slight marbling, which is higher than the 0.38 kg observed in the current study on beef that was much more tender. More contemporary reports on tender beef more similar to the tenderness level of samples in the current study have reported no difference in WBSF between Select and Top Choice samples (Savell et al, 2016;Wilfong et al, 2016).…”
Section: Quality Gradementioning
confidence: 86%
“…Supporting the current observation, a previous consumer perception survey in Italy also reported higher preferences of potential purchase for dry-aged pork loins, further indicating the change in interest among pork consumers [60]. Additionally, similar shifts showing an increased focus in flavor by the consumers have also been repeatedly reported in beef products [61][62][63][64], demonstrating a general increase in flavor interest by the consumers.…”
Section: Demographic and Survey Datasupporting
confidence: 87%