In this paper we presented the structure and methodology of designing of an innovated DC motor with permanent magnets and axial flux. Progress in the field of sliding contacts manufacturing, the simplicity of the structure of the engine as the control simplicity of DC motors make this structure an attractive solution to the problem of electric cars drive. In this context, a dimensioning model of this engine structure is developed. This model is based on the analytical design method of electric actuators. The overall design approach is based on justified simplifying assumptions, leading to a simplification of the resolution of the sizing problem. Finally, this paper provides a comprehensive tool for sizing and modeling of this type of actuator.