2020
DOI: 10.1080/10978526.2020.1827414
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Determining Factors in the Choice of Export Markets for Chemical Products

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Cited by 3 publications
(3 citation statements)
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“…Similarly, nowadays the access to new information technologies and diverse databases caused companies and their foreign trade departments, led by personnel increasingly qualified by their academic training and experience in international business (Baena-Rojas & Hurtado, 2017), to adopt new strategies that the same theory and field of the study suggest for their implementation as it happens with multicriteria methods to enhance the decision-making process (Calof & Beamish, 1995;McNaughton, 2001;Pflanz, 2013). The present work focused then, in accordance with the above, on reproducing a multivariate technique developed by Baena-Rojas et al (2020) not only with the purpose, on the one hand, of reducing the uncertainty of the companies during the process of IMS for export, but also, on the other hand, with the purpose of making known how this technique that supports the decision-making process in business internationalization can be very useful in other growing industries different from those previously addressed by the referent authors. This study focuses on the confectionery industry in Colombia, considering that, in 2018, it presented a growth of 8.8% and a contribution of 4% to the generation of employment in the food sector of the country (Asociación Nacional de Empresarios de Colombia -Andi, 2019).…”
Section: Introductionmentioning
confidence: 89%
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“…Similarly, nowadays the access to new information technologies and diverse databases caused companies and their foreign trade departments, led by personnel increasingly qualified by their academic training and experience in international business (Baena-Rojas & Hurtado, 2017), to adopt new strategies that the same theory and field of the study suggest for their implementation as it happens with multicriteria methods to enhance the decision-making process (Calof & Beamish, 1995;McNaughton, 2001;Pflanz, 2013). The present work focused then, in accordance with the above, on reproducing a multivariate technique developed by Baena-Rojas et al (2020) not only with the purpose, on the one hand, of reducing the uncertainty of the companies during the process of IMS for export, but also, on the other hand, with the purpose of making known how this technique that supports the decision-making process in business internationalization can be very useful in other growing industries different from those previously addressed by the referent authors. This study focuses on the confectionery industry in Colombia, considering that, in 2018, it presented a growth of 8.8% and a contribution of 4% to the generation of employment in the food sector of the country (Asociación Nacional de Empresarios de Colombia -Andi, 2019).…”
Section: Introductionmentioning
confidence: 89%
“…The first one corresponds to the model of AHP, created by Saaty (1980), which is a mathematical tool that allows analyzing problems with multiple variables and alternatives, through the successive decomposition of the factors, from the judgments granted by the group of experts. Meanwhile, the second model used corresponds to the normalization tool initially developed by Baena et al (2018) and improved by Baena-Rojas et al (2020), whose utility lies in the final weighting of international markets, considering the importance given to factors and variables. The methodological steps followed for the development of the models are described below:…”
Section: Data Processing and Analysismentioning
confidence: 99%
“…Note: The source column corresponds to the indicators that support the structure of variables Source: Own elaboration based onBaena et al (2018) andBaena-Rojas et al (2020) …”
mentioning
confidence: 99%