2015
DOI: 10.1016/j.ijhm.2015.06.001
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Determining guests’ willingness to pay for hotel room attributes with a discrete choice model

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Cited by 113 publications
(73 citation statements)
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“…Since we take the perspective of defining the best locations based on the ability to attract demand, it is of interest to us to analyse models aiming to explain how customers make their choices. Masiero, Heo and Pan (2015) notice that there are limited studies focusing on the relationship between hotel attributes and room pricing from a customer perspective. The authors propose a new discrete choice model for determining the customer's willingness to pay based on a set of room attributes.…”
Section: Related Workmentioning
confidence: 99%
“…Since we take the perspective of defining the best locations based on the ability to attract demand, it is of interest to us to analyse models aiming to explain how customers make their choices. Masiero, Heo and Pan (2015) notice that there are limited studies focusing on the relationship between hotel attributes and room pricing from a customer perspective. The authors propose a new discrete choice model for determining the customer's willingness to pay based on a set of room attributes.…”
Section: Related Workmentioning
confidence: 99%
“…One important area in the tourism and hospitality literature is the investigation of the factors that influence the selection of hotel accommodation by guests, as well as their willingness to pay for hotels rooms with specific attributes. Many studies around the world have investigated the key attributes which affect guests' hotel selection [13,14], while other researchers have tried to connect the key hotel attributes to pricing issue [15,16].…”
Section: Introductionmentioning
confidence: 99%
“…Pesquisas recentes têm demonstrado haver algumas diferenças quanto a preferências e comportamentos entre os consumidores que viajam a lazer em relação aos que viajam a negócio (RHEE;YANG, 2014;YE et al, 2014;LEHTO;PARK;GORDON, 2015;MASIERO;HEO;PAN, 2015;XIE et al, 2015).…”
Section: Introductionunclassified