“…However, to supplement the traditional BSC shareholder focus on financial performance, the interests, rights, and needs of different stakeholders of an organization need to be considered for realization of desirable sustainability outcomes within value-creating processes (Rae & Sands, 2013) as sustainability has wider perspective than merely financial outcomes for shareholders. Furthermore, the customer perspective should be expanded to include other relevant stakeholders as in the long run, shareholders' value can only be maximized if all stakeholders' interests are taken into consideration (Becker et al, 2015). Satisfaction of different interests leads to various types of monetary and non-monetary benefits for organization.…”