“…Other, broad, ideologicalcultural movements, such as feminism and postcolonialism, which have affected society in general, have also influenced and shaped union identities, as principles from these movements have been absorbed into union strategies or behaviours (McBride, 2001). Finally, specific, post-industrial societies have given rise to ''professional'', or ''managerialist'' tendencies (Heery and Kelly, 1994;Bramble, 1995) and a ''business'' type model in unions (Crouch, 1979;Flanders, 1985). In present times, there is a ''pluralism of trade unionisms'' or a multiplicity of union identities based on different ideologies (Hyman, 2001).…”