Detoxing feels good: dieting and affect in 22Days Nutrition and goop detoxes

One day of eating: Tracing misinformation in ‘What I Eat In A Day’ videos

“…While emphasising attunement to the body as a form of sense-making, embedded in this discourse is still an emphasis on the ‘feeling of being in control – over the body. Action is turned into feelings’ (Meldgaard Kjær, 2019: 709).…”

“…This echoes the language celebrities like Paltrow and Beyoncé use to discuss their diets and detoxes. These discourses emphasise benefits such as mental clarity and feeling 'lighter' (Meldgaard Kjaer, 2019).…”

“…For example, Molly-Mae reflects on her fitness journey, 'I'm proud of myself to be honest… I've actually managed to sort of turn over a leaf and just feel so much better about myself like I literally feel like a new person' (Hague, 2021: 06:56). While creators in WIEIAD videos rarely explicitly command their audience to implement lifestyle changes, they make it clear that doing so makes you an inherently better person (Meldgaard Kjaer, 2019). There is a great deal of societal validation that stems from embodying the wellness lifestyle, and this is evident in the language of being 'proud' of oneself through the exercise of control.…”

“…Again, this illustrates the unique allowances of 'influencer pedagogy' and the performance of authenticity. This form of advice risks perpetuating health myths that, while widely disproven, still feel like meaningful health practices, such as detoxing (Meldgaard Kjaer, 2019). These forms of health misinformation persist because of native expertise and personal testimony under the 'it worked for me' disclaimer.…”

The role of cultural innovation in the success of luxury startups

“…Popularity brings name recognition (Brown, 2014). With it, comes exposure to those who are not easily convinced about the efficacy of products or methods publicized (Kjaer, 2019), promoted, and sold through Goop 's newly designed e‐commerce platform (Crispin, 2018; Davis, 2018; Hall, 2020; Pearl, 2020). Soon, Goop became the topic of heated conversations off and online (Rodney & Johnston, 2015), proving that GP was creating a strong brand quickly (Berg, 2018).…”