2012
DOI: 10.1016/j.esp.2011.05.002
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Developing an English for specific purpose curriculum for Asian call centres: How theory can inform practice

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Cited by 47 publications
(33 citation statements)
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“…Analyzing learners" needs is a reliable way to designers to foster effective curriculum (Akyela and Ozek, 2010;Benesch, 1996;Lockwood, 2012). Richards (2001) added that a needs assessment guarantees a flexible, modifiable curriculum rather than ridged, linear curriculum that is designed in advance by teachers (Idris, et al, 2007).…”
Section: Literature Review and Related Studiesmentioning
confidence: 99%
“…Analyzing learners" needs is a reliable way to designers to foster effective curriculum (Akyela and Ozek, 2010;Benesch, 1996;Lockwood, 2012). Richards (2001) added that a needs assessment guarantees a flexible, modifiable curriculum rather than ridged, linear curriculum that is designed in advance by teachers (Idris, et al, 2007).…”
Section: Literature Review and Related Studiesmentioning
confidence: 99%
“…Call center agent evaluations are most often looked at in terms of language skills of the agent (Downing, 2011;Lockwood, 2012). However, in the Brighton case, and possibly many other call centers, markdowns on the evaluation should be seen as a shared responsibility between how information was delivered to the agents, how the call center trained the agents to handle calls, and how the agents were and were not able to negotiate the information and training they received.…”
Section: Control Communication and Knowledge-building In Asian Callmentioning
confidence: 99%
“…Research gives importance on the cultural, institutional and discipline practices as the beginning of an ESP curriculum for call centers (Lockwood, 2012). However contextual and situational understanding of the New Rhetoric and interdisciplinary approach i.e.…”
Section: Introductionmentioning
confidence: 99%
“…However, the concern over English communication skills is also noticeable in other Asian call centers. There are examples that despite huge investment, the call centers are plagued by the problems of language training and assessment of CSRs (Lockwood, 2012 Dhaka (30), Chittagong (4) and Sylhet (1). But BACCO (Bangladesh Association of Call Centers and Outsourcing) confirms that only 33 call centers cannot even indulge in full operation because of problems like lack of skilled manpower and necessary facilities that they expect from the government.…”
Section: Introductionmentioning
confidence: 99%