“…This study aims to investigate the factors that may undermine KIBS firms' capacity to establish fruitful relationship with the locality, thus limiting their capacity to generate wealth (Gonza´les, 2011;Ying et al, 2012). To this end, our study embraces the so-called 3C (Connections, Channels, Customers) model (Guido, 2003(Guido, , 2005, a reference framework designed to examine the relationships among a firm, its potential partners, its suppliers and distributors, and its customers.…”