Developing cross-cultural managerial skills through social media

Wankel, Charles

doi:10.1108/jocm-11-2015-0225

Cited by 23 publications

(15 citation statements)

References 17 publications

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“…Additionally, the proposed conceptual framework can vary based on the level of consumer experiences, service quality, culture, brand engagement, regions, sector and on the intention to share service reviews. Furthermore, there are a number of inherent problems with informal social media platforms, such as Facebook, Twitter and personal blogs cannot specify the boundaries among competitors and other stakeholders of the same organization (Wankel, 2016). Therefore, unique ideas can also be accessible to competitors in the same sector.…”

Section: Discussionmentioning

confidence: 99%

Role of social networking platforms as tool for enhancing the service quality and purchase intention of customers in Islamic country

Naeem

2019

JIMA

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Purpose Customers are increasingly focused to find reviews, discussions and feedbacks on social media related to particular services in which they are interested. This paper aims to find which social networking platforms are more frequently used to provide reviews related to services, and based on these reviews, how service providing organizations can enhance the level of service quality and purchase intention of customers. Design/methodology/approach The research approach for this study is based on interpretivism assumptions and qualitative research design. The semi-structured and non-directive interviews were conducted to collect data from customers and marketing team of internet service provider and banking organization. These selected organizations have major shares in markets and a large number of customers. The participants were selected based on purposive sampling technique and their contribution in services-related discussion on social networking platforms. Findings Findings of this research highlighted that social networking platforms such as official Facebook page of selected service providing organizations, closed public discussion groups on Facebook, WhatsApp groups of family and friends and YouTube videos comment section are more frequently used to create service reviews and purchase intention of customers. Above all, results also reveal that customers are more frequently used Facebook discussion groups (public or private) for generating services reviews for selected bank and internet service provider. Research limitations/implications The effective and efficient use of these social networking platforms can enhance interactive communication, services reviews, feedbacks, intention to purchase, social influence, social trust and services quality. Furthermore, social media platforms required lower level of advertisement cost and offered huge amount of enquires, discussions, transactions, word of mouth, services stories and interactions of consumers. Originality/value There is rare research available on how and which social networking applications can enhance the level of service quality of services sector organizations especially in the context of Islamic countries. Most of the available literature has been investigated the link of social media and traditional marketing related constructs. This research is exploratory in nature because it investigates under-researched issue regarding the use of social networking applications to enhance the level of service quality and purchase intention of customers.

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Section: Discussionmentioning

confidence: 99%

Role of social networking platforms as tool for enhancing the service quality and purchase intention of customers in Islamic country

Naeem

2019

JIMA

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“…Additionally, the proposed conceptual framework can vary based on the culture, regions, levels of education, sector and nature of organizational activities. Moreover, there are some problems with social media platforms, such as Facebook, Twitter and personal blogs cannot specify the boundaries among competitors and other stakeholders of the same organization (Wankel, 2016). Therefore, such unique ideas can also accessible to competitors in same sector.…”

Section: Limitations and Future Directionsmentioning

confidence: 99%

Uncovering the role of social media and cross-platform applications as tools for knowledge sharing

Naeem

2019

VJIKMS

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Purpose Leaders, consultants and researchers are increasingly focused on enhancing the adoption of social networking tools to increase knowledge sharing practices and the success rate of organizations. This study was conducted to explore the adoption of social networking applications in public and private sector universities. This paper aims to discover how social networking applications can foster knowledge sharing practices among employees of universities. Design/methodology/approach The study is based on an interpretivist, qualitative research design using grounded theory. Fifty-two semi-structured and non-directive interviews were undertaken with employees of public and private sector universities. Participants were selected using purposive sampling, and thematic analysis was performed using the NVivo 11-Plus. Findings The study highlights how social media networking applications can be used effectively and efficiently to foster knowledge sharing practices in the workplace. Five emerging themes are identified as follows. Social media networking tools can enhance new knowledge, increase employee skills, promote a knowledge sharing culture, foster effective communication and increase employee involvement in research activities. Research limitations/implications Social networking applications have received attention because executives and researchers are increasingly focused on finding new ways to use social networking tools in business. The effective and efficient use of social networking tools helps organizations to foster knowledge amongst employees, and can address various critical issues such as knowledge hoarding, lowers levels of skills and knowledge, poor communication and employee involvement, the lack of desire to share knowledge, and resistance toward technology. Originality/value A brief systematic literature review on social media and knowledge sharing highlights that only 11 per cent of studies found that examined the link between social media and knowledge sharing practices across the world. The study therefore represents an effort to shed new light on the adoption of social networking tools in the context of knowledge sharing among universities employees. Social media applications have become popular across the world, and the speed of their uptake is evolving rapidly. However, their contribution toward organizational change is not yet known.

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“…To conclude on the effectiveness of preparation, since the training programmes vary widely, and are not systematically evaluated, it is difficult to ascertain which programmes are effective and which are not. McNulty & Brewster (2018) identified at least four reasons for the lack of consistency in expatriate training effectiveness: first, researchers are studying different kinds of preparation and training; second, expensive preparation programmes might be less effective than informal learning from former expatriates and their families; third, most MNEs make their CCT and other training programmes voluntary/ non-mandatory, resulting in a perception that preparation is 'not needed'; and, fourth, thanks to technology, changing the way preparation and training are delivered (Wankel, 2016), it is possible to discover many aspects of a host country without moving away from your screen.…”

Section: Expatriate Training Effectivenessmentioning

confidence: 99%

The Recruitment, Selection, and Preparation of Expatriates

Waxin¹,

Brewster²

2020

Global Mobility and the Management of Expatriates

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For organisations and for individuals, effective recruitment, selection and preparation of new employees or employees in new circumstances are always important. This issue is exacerbated in the case of international assignments, where issues of cross-national adjustment complicate the picture. The objective of this chapter is to examine and summarise the extant research on expatriate recruitment, selection and preparation. The chapter is structured as follow. First, we discuss expatriate recruitment sources, methods, and the expatriates' motivations to work abroad. Second, we examine expatriate selection criteria, methods, and how expatriates are selected in practice. Third, we present the variety of expatriate preparation methods, discuss expatriate training effectiveness and expatriate preparation in practice. We conclude by considering future avenues of research. Overall, there is good material for researchers to build on and a growing understanding of the key issues. Nevertheless, there remains here a rich field for exciting research in the future.

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Developing cross-cultural managerial skills through social media

Cited by 23 publications

References 17 publications

Role of social networking platforms as tool for enhancing the service quality and purchase intention of customers in Islamic country

Role of social networking platforms as tool for enhancing the service quality and purchase intention of customers in Islamic country

Uncovering the role of social media and cross-platform applications as tools for knowledge sharing

The Recruitment, Selection, and Preparation of Expatriates

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