The coauthors wish to acknowledge the contribution of the entire X-Culture team: Without the hard work the 141 instructors and thousands of students do every day, the X-Culture Project in general and this study in particular would not be possible. We also would like to acknowledge the support of our many corporate partners, including Gramedia, Lidaris, Innospark, and Caja de Burgos, whose involvement makes the project more meaningful and educational for our students.

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Purpose – The purpose of this paper is to familiarize managers with alternative social media applications of cross-cultural training approaches. Design/methodology/approach – This paper provides an overview of the current state of social media-based cross-cultural training and its trajectory. Findings – Social media is increasingly an integral part of contemporary communication. This paper shows how training technologies engaging to the born-digital generation have multiple advantages and unique deployment opportunities for cross-cultural know-how development. Originality/value – This paper provides a technological reframing of intercultural training that better aligns with the practices of the millennial generation, who are ready to embrace the accoutrements of international business and global networks. Readers will be sensitized to the advantages and disadvantages of new social media for intercultural training and education.

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