Management education using social media

Wankel, Charles

doi:10.1057/omj.2009.34

Cited by 119 publications

(86 citation statements)

References 7 publications

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“…Social media fosters communication, engagement, and collaboration (Harris & Rea, 2009;Hung & Yuen, 2010;Junco, Heiberger, & Loken, 2011;Wankel, 2009). A community can be created locally for a particular class, beyond the boundary of a single classroom, for the university, or even beyond the campus using a virtual world, such as Second Life.…”

Section: Advantages and Concerns Of Using Social Media Tools In Highementioning

confidence: 99%

“…A community can be created locally for a particular class, beyond the boundary of a single classroom, for the university, or even beyond the campus using a virtual world, such as Second Life. Using Second Life allows students to communicate with each other and the instructor through a three dimensional simulator which comes complete with a variety of audio and visual objects (Wankel, 2009). Second Life is the perfect tool for millennial students where they can investigate, socialize, and collaborate (Harris & Rea, 2009).…”

Section: Advantages and Concerns Of Using Social Media Tools In Highementioning

confidence: 99%

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Faculty Usage of Social Media and Mobile Devices: Analysis of Advantages and Concerns

Roebuck

Siha

Bell

2013

IJELL

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This study seeks to understand the perceptions of professors using social media (also called Web 2.0 tools) in the classroom, what kinds of mobile devices are used to access the social media used, and what drives individuals to use them. In addition, it seeks to identify the advantages and concerns faculty has with the use of social media for classroom instruction. Two-Way Multivariate Analysis of Variance (MANOVA) procedure was used to ascertain whether differences existed between two dependent variables and (a) gender, (b) different academic ranks, and (c) gender *rank to determine if there are any interaction effects between genders regarding the magnitude of their perceptions of advantages and concerns about social media uses for classroom instruction as they migrate through the ranks. Professors, regardless of sex or rank, held statistically the same views of the advantages as well as the concerns related to social media usage in the classroom.

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Section: Advantages and Concerns Of Using Social Media Tools In Highementioning

confidence: 99%

Section: Advantages and Concerns Of Using Social Media Tools In Highementioning

confidence: 99%

Faculty Usage of Social Media and Mobile Devices: Analysis of Advantages and Concerns

Roebuck

Siha

Bell

2013

IJELL

View full text Add to dashboard Cite

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“…Twitter is a free micro-blogging application that allows for quick exchanges of thoughts, ideas, and information, which are delivered as messages up to 140 characters each (Wankel, 2009). …”

Section: Twittermentioning

confidence: 99%

“…Wankel (2009) In 2009, a Facebook assessment was done at the University of Adelaide in Australia with a first year design elective course. In this 6-week program, 120 students including 27 international students were enrolled in the course and participated in the assessment that involved a blended environment of both online engagements and face-to-face engagements (McCarthy, 2010).…”

Section: Facebookmentioning

confidence: 99%

The Perception of Web 2.0 Technologies on Teaching and Learning in Higher Education: A Case Study

Zelick¹

2013

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The purpose of this study was to examine faculty members'perception of Web 2.0 technologies on teaching and learning in higher education compared to traditional classroom teaching methods in programs at a higher education institutions to establish if relationships prevailed in their delivery of courses through the use of Web 2.0 technologies compared with traditional classroom delivery of courses; their overall satisfaction; the level of faculty development programs available; and their perceived effectiveness and impact of faculty development and issues and barriers affecting technology integration. This study also examined the influence of gender, age, and employment status on faculty members’ perceptions of Web 2.0 technologies on teaching and learning in higher education compared to traditional classroom teaching methods. This study used a nonexperimental, quantitative descriptive research design to investigate faculty members’ perception of Web 2.0 technologies on teaching and learning in higher education compared to traditional classroom teaching methods. Participants for this study included full-time and part-time faculty members teaching at a public university in the United States. The results indicated that there is a relationship between faculty members’ perception of teaching college courses utilizing Web 2.0 technologies versus traditional classroom method; there is a relationship between faculty members’ gender and perception regarding their use of Web 2.0 technologies in their courses; and there was a relationship between faculty members'age and perception regarding their use of Web 2.0 technologies in their courses.

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“…The millennial generation in higher education is a digitally native one with considerable social media experience (Wankel, 2009). Their use of online social networking sites not only facilitates the development of satisfying relationships with peers, but also fosters integrity and students' connection to their universities (Yu et al, 2010).…”

Section: Higher Education Institutions On Social Mediamentioning

confidence: 99%

The Role of Content Strategy in Social Media on Brand Post’s Popularity: A Case of Higher Education Institutions in Turkey

Demirer¹

2022

Humanities Today: Proceedings

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The highly competitive higher education market has turned to branding as a solution for dealing with today's global challenges. One important tool of a sustainable brand strategy involves forming brand fan pages and attracting followers on social networking web sites. Implementing effective content strategy on brands' fan pages can help to form and foster relationships with the target group. Thus the aim of this study is to understand the role that content strategy in social networking web sites plays in determining the popularity of brand posts' created by leading higher education institutions in Turkey. Results indicate that the top ten higher education institutions in Turkey most commonly made posts representing the Text + image + link content type. The majority of posts to community members were created by the institutions themselves, involved university news and were primarily made on weekdays between noon and 18:00. Additionally, MANOVA analyses were conducted to investigate the role of various elements of content strategy on brand posts' popularity. Results indicate that content type, content agility, content context, posting type, and posting day significantly impact the number of likes, shares and comments, which are indicators of brand posts' popularity.

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Management education using social media

Cited by 119 publications

References 7 publications

Faculty Usage of Social Media and Mobile Devices: Analysis of Advantages and Concerns

Faculty Usage of Social Media and Mobile Devices: Analysis of Advantages and Concerns

The Perception of Web 2.0 Technologies on Teaching and Learning in Higher Education: A Case Study

The Role of Content Strategy in Social Media on Brand Post’s Popularity: A Case of Higher Education Institutions in Turkey

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