Developing Social Capital in Reputation of Jepara as a Carving City

Indrayani, Heni; Satriya, Candra Yudha; Rahma, Afifatur; Sukma, RR Hilda Octavia Melati

doi:10.36574/jpp.v6i1.261

Cited by 4 publications

(4 citation statements)

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“…Moreover, the problem of teak wood raw materials is also part of the problem for wooden-based furniture that influences their liquidity because price fluctuations significantly affect the selling price of wooden-based furniture in the market. Wooden-based furniture entrepreneurs rely heavily on teak and mahogany as raw materials, while other types of wood are number two (Indrayani et al ., 2022). The condition of timber in Indonesia is currently not well managed for its trading system.…”

Section: Resultsmentioning

confidence: 99%

Measuring the performance of SMEs during the pandemic situation using system dynamic

Susanty

Puspitasari

Fachreza

2023

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PurposeThis study aims to create a system dynamics simulation model to forecast the performance of small and medium-sized enterprises (SMEs) if some decision-making is executed to reduce the negative of the coronavirus disease 2019 (COVID-19) pandemic. In particular, this study will focus on SMEs that belong to the furniture industry because the furniture industry is one of the leading industries in Indonesia.Design/methodology/approachThe study develops a system dynamics-based model by using three subsystems, i.e. the “production subsystem,” “demand and revenue subsystem” and “raw material (or wood supply) subsystem.”FindingsThe best scenario is the third scenario which increases the capacity to the normal situation and government subsidy during and after the pandemic. This scenario gives the best performance for industry revenue and gross domestic product (GDP). However, for the government, the most significant expenditure occurs in the third scenario. This seems a trade-off for the government whether to save the wooden-based furniture industry by encouraging the industry to continue operating during the pandemic accompanied by high subsidies or limiting the activities of the wooden-based furniture industry to prevent the spread of COVID-19 by providing low subsidies.Research limitations/implicationsFirst, this study does not try to combine the system dynamics (SD) methodology with the other method or use a multi-methodology since SD has several limitations and the other method may have several advantages compared to SD. Second, the models used in this study do not consider the decline in forest area and quality. Third, the demand for wooden-based furniture is obtained from historical data on domestic and foreign sales and fourth, the model does not include the government budget as a constraint to make any subsidy to help the SMEs.Practical implicationsThis study provides essential insights into implementing the policies in the world pandemic situation when SMEs face lockdown policy.Social implicationsThe study revealed that relevant policy scenarios could be built after simulating and analyzing each scenario's effect on SMEs' performance during the pandemic.Originality/valueThis study will enrich the previous study on the impact of the pandemic on SMEs and the dynamic system modeling on SMEs. The previous study discussed the pandemic's impact on SME performance and the impact's analysis in isolation from the dynamic nature of SME owners' decisions or government policy. In this study, the impact generated from the pandemic situation could be different depending on the decision and policies taken by managers from SMEs and the government.

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Section: Resultsmentioning

confidence: 99%

Measuring the performance of SMEs during the pandemic situation using system dynamic

Susanty

Puspitasari

Fachreza

2023

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“…Until now, the furniture industry in Jepara contributes as much as 7% of the total value of furniture exports in Indonesia. However, in recent years the Furniture industry in Jepara has experienced a decline in exports due to the global economy and the instability of promotional space and promotional strategies for export markets (Indrayani et al, 2022). The decline in exports in addition to the decline of the global economy, another obstacle is the ineffectiveness of marketing strategy, branding and merchandising in the furniture industry in Jepara.…”

Section: Introductionmentioning

confidence: 99%

Training Branding and Merchandising Products to Support the Marketing Strategy of the Furniture Industry in Jepara

Kristianto,

Broto,

Ma'rifah

et al. 2024

JPM

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The furniture industry provides a fairly high foreign exchange where the industry is labor-intensive with a high export value. During 2022, its export value reached 3.5 billion USD and 1.3% of Indonesia's total export performance in 2022. However, this value fell by 8.04% from last year due to the Russian-Ukrainian war and the global economic downturn. Therefore, to support marketing strategies and improve export performance, the Furniture Industry Business Management (MBIF) study program conducts branding and merchandising training. This community service activity (PKM) is carried out in the form of lectures and practices. The material presented in the form of basic furniture for the development of small and medium industries, branding concepts, branding strategies, digital marketing and merchandising Practices. For evaluation using pre-test, post-test and the results of branding or merchandising uploaded on social media. This training is expected to improve the understanding of branding and merchandising and implement it into its export marketing strategy. So that the export performance of the furniture industry in Jepara can rise in 2023.

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“…The development continued until after the proclamation of independence of the Republic of Indonesia, when carving schools began to be established that developed classical motifs into large-dimensional products, one of which was Gebyok, furniture, and home furnishings. Many artifacts and carved products have evolved due to changing times or even the demands of the global market (Indrayani et al, 2022). Contact with foreign cultures has led to socio-cultural changes among Jepara carving craftsmen.…”

Section: Introductionmentioning

confidence: 99%

Roland Barthes Semiotic Approach to the Gebyok Jumpara Cultural Video Campaign

Kinanti Erste Panggayuh Putri,

Deny Tri Ardiyanto,

Andreas Slamet Widodo

2023

TAMA

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The video campaign entitled Gebyok Jumpara is a short-duration cinematic video which is one of the cultural promotional content of Jepara Regency on the Youtube social media platform. Gebyok Jumpara is used to introduce the art of Gebyok carving as a representative carving product that has a close relationship with socio-cultural values in Jepara. This research aims to dissect the content of the Gebyok Jumpara video with the Roland Barthes approach so that the explicit and implicit messages in the video can be revealed more deeply. Based on these objectives, this research emphasizes descriptive qualitative methods to obtain in-depth and accurate findings. Data were collected through observation, interview, and document study. The theoretical approach used is Roland Barthes' semiotic theory with the division of signifier (denotation), signified (connotation), and signification (myth) levels. The initial stage of analysis is the description of the cinematographic composition used in the Gebyok Jumpara video campaign. The next stage is a semiotic analysis using Roland Barthes' theory. The Gebyok Jumpara video campaign will be separated into a total of 9 scenes according to the frame transition. Each scene will be analyzed to classify the level of signs that are translated into the meaning of signifier (denotation), signified (connotation), and signification (myth). The conclusion shows that the Gebyok Jumpara cultural campaign video pays attention to the composition elements of cinematographic techniques such as the role of third, negative space, and natural frame. Meanwhile, the results of the interpretation of meaning through the Roland Barthes approach bring three main messages: the great cultural heritage, the relationship between humans and God as the Greatest Creator, and the acculturation of Hindu, Chinese, and Islamic cultures. These three important points boil down to a message about how humans behave while maintaining tolerance for each other.

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Developing Social Capital in Reputation of Jepara as a Carving City

Cited by 4 publications

References 0 publications

Measuring the performance of SMEs during the pandemic situation using system dynamic

Measuring the performance of SMEs during the pandemic situation using system dynamic

Training Branding and Merchandising Products to Support the Marketing Strategy of the Furniture Industry in Jepara

Roland Barthes Semiotic Approach to the Gebyok Jumpara Cultural Video Campaign

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