<p>ABSTRACT<br />Speaking of Indonesian badminton, the support of the supporters cannot be released. Badminton supporters in Indonesia are "unusual" and "extraordinary" because of the fanatical supporters who "flout" and support from the entrepreneur element. The formation of badminton fandom in Indonesia which is orderly when supporting in each competition is closely related to PT Djarum's concern through corporate social responsibility activities. Djarum Foundation Bakti Olahraga program focuses on the success of badminton in Indonesia. The strategy with a cultural approach to the community is carried out to create fanaticism in a positive way so that the value of nationalism that it has is lasting. Therefore, this study aims to describe the marketing communication strategy 3.0 which is an idea from Philip Kotler (Kotler, 2010: 17) to perpetuate the fantasy of nationalism through badminton by Djarum Foundation Bakti Sports. The research method used is the constructivist paradigm interpretive qualitative approach with case study research design. The results showed that fandom's involvement in various Djarum Foundation Community Service Sports programs became a strategy to perpetuate the nationalism they had.. The story of the struggle fantasy of badminton athletes is packaged through Indonesian symbols so that it awakens fandom consciously to internalize the sense of nationalism, then reproduces its experience and knowledge to inspire other badminton fandom groups, even Indonesian people to always support Indonesian badminton with various actions. This form of nationalism from fandom is emotional solidarity in civic nationalism so that it can be called banal nationalism. The phenomenon of fandom badminton is a successful landmark for Djarum Foundation Bakti Olahraga program that can be replicated by other companies or institutions as a booster for a sense of sustainable nationalism.</p><p><strong>Keywords: Marketing 3.0, Fandom, Symbolic Convergence Theory, Nationalism</strong></p><p>ABSTRAK<br />Berbicara tentang bulutangkis Indonesia, dukungan para suporter tidak bisa dilepaskan. Suporter bulutangkis di Indonesia “tidak biasa” dan “luar biasa” karena adanya suporter fanatik yang “urakan” serta dukungan dari elemen entrepreneur. Pembentukan fandom badminton di Indonesia yang tertib ketika mendukung di setiap kompetisinya terkait erat dengan kepedulian PT Djarum melalui kegiatan corporate social responsibility. Program Djarum Foundation Bakti Olahraga fokus untuk kejayaan bulu tangkis di Indonesia. Strategi dengan pendekatan kultural kepada masyarakat dilakukan untuk menciptakan fanatisme dalam hal positif agar nilai nasionalisme yang dimilikinya langgeng. Oleh karena itu, penelitian ini bertujuan untuk menggambarkan strategi komunikasi pemasaran 3.0 yang merupakan gagasan dari Philip Kotler (Kotler, 2010:<br />17) untuk melanggengkan fantasi nasionalisme melalui olahraga badminton oleh Djarum Foundation Bakti Olahraga. Metode penelitian yang digunakan adalah paradigma konstruktivis pendekatan kualitatif interpretif dengan desain penelitian studi kasus. Hasil penelitian menunjukkan bahwa keterlibatan fandom di berbagai program Djarum Foundation Bakti Olahraga menjadi strategi melanggengkan nasionalisme yang mereka miliki. Cerita fantasi perjuangan atlet badminton dikemas melalui simbol-simbol Indonesia sehingga membangkitkan fandom secara sadar untuk menginternalisasi rasa nasionalisme, kemudian mereproduksi pengalaman dan pengetahuannya kembali untuk menginspirasi kelompok fandom badminton lainnya bahkan masyarakat Indonesia agar selalu mendukung badminton Indonesia dengan beragam tindakan. Wujud nasionalisme dari fandom ini merupakan solidaritas emosional dalam nasionalisme kewargaan (civic nationalism) sehingga dapat disebut sebagai banal nationalism. Fenomena fandom badminton menjadi tengara sukses program Bakti Olahraga Djarum Foundation yang dapat ditiru oleh perusahaan atau institusi lain sebagai pendongkrak rasa nasionalisme yang berkelanjutan.</p><p><strong>Kata Kunci: Marketing 3.0, Fandom, Teori Konvergensi Simbolik, Nasional</strong></p>

All religions teach goodness. This has become the best source for the creation of inter-religious harmony. Buddhism and Islam have noble teachings that teach goodness to mankind. Although there are also those who do not respect differences and tend to be not supporting the harmony between religion, but do not reduce the nobility of these two religions in the concept of harmony.

Religion issue recently gets much attention in Indonesian media coverage. A Rally named ‘212 alumni reunion’ to celebrate the anniversary of a previous rally that demanded the prosecution of then Jakarta Governor Basuki ‘Ahok’ Tjahaja Purnama after he was accused of blasphemy became national-wide coverage of national media. By using the framing analysis method, this article tries to illustrate how an online media, detik.com, have or have not applied journalism principal in coveting that religious issue. The result of the study shows that detik.com have done media function because it has applied media principle of neutrality. This research did not find any subjective opinion and political interest in the text. Besides that, detik.com was more focusing on the using of ‘what’ element of news as well as the ‘who’ element for describing the issue more objectively.

In handling the crisis company, Public Relations Proffesionals is required to balance the interests of companies and term of public interests. Public Relations Proffesionals often perform persuasion what course for sake of good company reputation. Here, ethics advocacy present into solutions dilematik between defending the interests of company and the public interests. In communicating to the public, Public Relations Proffesionals rests on a truth value, honesty, social responsibility, openness, loyalty, fair thinking, respect, integrity and communication frankly. The models of ethics in overcoming the crisis include Attorney Adversary Model, Two-way symmetrical model, Social Responsibility Model, Partisan versus Mutual Values Model, and Professional Responsibility Model. While ethical action Professional Public Relations in crisis management adhering to the code of professional conduct and codes of conduct to be able to behave or act as professionals in decision-making, and what procedures are done objectively, and be accountable. Keywords : Professional Public Relations, Advocacy ethics, Crisis Management

Jepara's reputation as “The World Carving Centre” is suspected of experiencing an identity crisis, marked by the decline in export value during the covid19 pandemic, the absence of regeneration of wood craftsmen, and other problems. The Jepara people's belief in the power of carving as local wisdom that is preserved needs to be accompanied by social capital consisting of the government, industry players, entrepreneurs, and craftsmen. Social capital has a role in building Jepara's reputation as a City of Carving with a Public Relations approach. Therefore, this study implemented the Reputation Management Theory by applying a qualitative method with a case study approach. After observation and in-depth interviews were conducted with the government, furniture entrepreneurs, and artisans, it was found that social capital becomes a relational dimension to achieve the goals of regional public relations reputation. Public Relations is recognized as an organizational function that includes boundaries responsible for communication engagement with various stakeholders to facilitate social relations, co-creation, and communication. Community involvement and social life, such as building relationships, norms, and trust, enable them to manage their reputation effectively. Social capital is due to various elements, including trust, rules, and norms governing social action, social interaction, and network resources.