2014 IEEE 11th International Conference on E-Business Engineering 2014
DOI: 10.1109/icebe.2014.27
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Developing SWOT Analysis from Customer Satisfaction Surveys

Abstract: Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis is one of the most commonly used tools for strategic planning. It helps organizations gain a better insight of their internal and external business environment when making strategic plans and decisions. Although SWOT analysis has been widely accepted as a tool for strategic planning, the traditional method of conducting SWOT analysis does not prioritize and is likely to hold subjective views that may result in an improper strategic action. One wa… Show more

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Cited by 3 publications
(2 citation statements)
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“…Firms optimize their Strengths, Weaknesses, Opportunities, and Threats with the help of SWOT analysis [3]. It helps organizations gain a better insight into their internal and external business environment when making strategic plans and decisions [4]. The internal situation of the company is reflected in S and W, and the external environment is reflected in O and T [5].…”
Section: Analysis Of Swotmentioning
confidence: 99%
“…Firms optimize their Strengths, Weaknesses, Opportunities, and Threats with the help of SWOT analysis [3]. It helps organizations gain a better insight into their internal and external business environment when making strategic plans and decisions [4]. The internal situation of the company is reflected in S and W, and the external environment is reflected in O and T [5].…”
Section: Analysis Of Swotmentioning
confidence: 99%
“…1-4. By identifying the factor in four fields, PT XYZ can recognize its core competencies for decision making, planning, and building strategies [9]. Based on the Fig.2, PT.…”
Section: Weight Calculation Of Swot Analysismentioning
confidence: 99%