Developing the Korean Wave through Encouraging the Participation of YouTube users : The Case Study of the Korean Wave Youth Fans in Hong Kong

Song, Jung Eun; Jang, Wonho

doi:10.5392/jkca.2013.13.04.155

Cited by 8 publications

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“…Compared to the earlier wave, this new phase of the Korean wave in the 2010s, referred to as "hallyu 2.0" (Nornes and Lee, in press) or the "new Korean wave" (Jin, 2014), appears to be more intensive in its popularity and extensive in its dissemination. First, hallyu 2.0 is defined by its genre, as some researchers equate hallyu 2.0 with the penetration of K-pop in the Western markets in tandem with the creation of K-pop fandom (Song and Jang, 2013). Some critics attribute the new Korean wave to more than one genre, including digital content (e.g.…”

Section: Introductionmentioning

confidence: 99%

The social mediascape of transnational Korean pop culture: Hallyu 2.0 as spreadable media practice

Jin

Yoon

2014

New Media & Society

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While it has been more than 15 years since the Korean pop culture phenomenon known as the Korean wave or hallyu emerged, academic analyses have not sufficiently addressed its dimension as a media environment from a global perspective. In this regard, drawing on qualitative interviews with North American fans of the recent Korean wave, this study explores how the hallyu phenomenon is integrated into a social media-driven cultural landscape, which will be referred to as the social mediascape. The social mediascape of hallyu reveals that the technological affordances of social media platforms and fans' sociality interplay with each other, resulting in the rapid spread of hallyu as a set of impure cultural forms.

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Section: Introductionmentioning

confidence: 99%